Chief Automotive Technologies, one of the world’s largest manufacturers of vehicle frame-pulling equipment, computerized measuring systems and frame specifications, is inviting the collision repair industry to help celebrate its 40th anniversary in 2012 by participating in the “Show Us Your Chief Equipment” campaign.
Chief is asking its fans to post photos and stories about their Chief equipment to the company’s Facebook page at www.facebook.com/ChiefAutomotive. The photos and stories can be of any Chief equipment, regardless of age.
Prizes will also be awarded for some of the oldest equipment shown.
Enter as often as you like, as long as each photo or story is unique. There will be opportunities to win weekly prizes through the end of the year, as well as the grand prize: a trip for two to the 2012 SEMA Show in Las Vegas. The contest runs through Sept. 25, 2012.
“We’re proud of the role that Chief equipment has played in helping thousands of collision repair technicians properly repair vehicles so their owners can get back on the road with confidence,” says Mike Cranfill, vice president of collision. “I can’t tell you how often I’m visiting customers with one of our distributors when we come across an old Chief EZ Liner frame rack still in use after 30 years or more. And while we love to sell new equipment, it’s really gratifying to witness the reliability and longevity of the machines we’ve been making for 40 years. That’s why we’re asking shop owners, technicians and estimators to show us the Chief equipment they rely on every day.”
Chief will cap off its anniversary year with a media event at SEMA. The giveaway winner will be invited to the press conference in addition to having several days to explore all the cars, accessories and customization equipment the industry has to offer.
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