Nu-Look Collision has been named the recipient of the 2012 Bicycle Transportation Community Recognition Award from the Rochester Bicycling Club. The award will be presented to the company on Thursday, May 16 at 10 a.m. at Nu-Look Collision’s shop in West Henrietta, N.Y.
This award is given to a Rochester community organization that promotes bicycling for transportation or bicycle safety in the community. The Rochester Bicycling Club chose Nu-Look Collision because of their response to the tragic injury to their employee, Kevin Royston.
In June of 2012, Kevin was riding his bicycle in Rushville and was struck in a hit-and-run. He lost part of his leg as a result. His passion is riding his bike, and now, with his prosthetic leg, he is learning to ride again.
After the injury, Nu-Look Collision organized “Raffle for Royston,” and approached area businesses and friends and family of Kevin, as well as their customers to help in their effort. The raffle alone raised $22,445 for Kevin.
Raffle for Royston coincided with a benefit event, “Ride for Royston”, which included a group bicycle ride and dinner. There were 79 raffle prizes given away at the event, donated by individuals and companies who wanted to show their support. Some of the top prizes included a $1,000 cash prize from Nu-Look Collision, a $400 restaurant gift certificate donated from Nu-Look Collision, a 2012 7.3 Trek Bicycle donated by Geneva Bicycle Center, and a $900 Snap-on Tools tool cart. The company also used its commercials to promote bicycle safety awareness.
The Rochester Bicycling Club took notice of all these efforts, and was inspired to create this award. Nu-Look Collision will receive a check for $500 to use toward more “Share the Road” safety messages.
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