Flash of Genius Inc., an Anaheim Hills, Calif., technology company, has launched a website that allows consumers to view verified customer reviews of body shops.

Unlike other review websites, AutoBody-Review.com only accepts reviews from customers who are verified, preventing false and misleading reviews that may be issued by business competitors. Consumers can search for body and repair shops based on their location, then read customer reviews and book an appointment from the website.

In addition to the benefits for consumers, body shop owners can greatly benefit from the services that AutoBody-Review.com provides, according to the company. Body shops that subscribe to the service can embed verified customer reviews on their own websites and share reviews via social networking to promote business transparency.

New reviews are automatically posted to the body shop’s profile on AutoBody-Review.com and to the body shop’s website. Shop owners also can provide photos and shop info on their AutoBody-Review.com profile.

The review invitation system is integrated with other repair shop platforms, including the CCC ONE Total Repair Platform, Mitchell ABS Classic/ABSe/RepairCenter and other custom management systems. This allows shop managers and owners to invite customers to review their work directly from the software they already use to manage their shops.