Cromax Paint Brand Returns to Automechanika Trade Show - BodyShop Business

Cromax Paint Brand Returns to Automechanika Trade Show

After 12 years, Cromax, which now belongs to Axalta Coating Systems, will make its trade show debut as new brand.

Automechanika has announced that, after twelve years, Cromax, which used to be one of many products made by DuPont Refinish, will make its trade-fair debut as a new brand in Frankfurt Sept. 16-20. Cromax now belongs to Axalta Coating Systems, a newly founded, independent company with more than 140 years of experience in the paint sector that supplies more than 120,000 customers in 130 countries.

“We had no difficulty in choosing the fair as our marking tool, especially for the Cromax launch,” said Cromax Marketing Manager Hartmut Krause. “We believe in the international Automechanika brand. For us, it is an ideal opportunity to show existing and potential customers that, although the Cromax brand is new, we remain the experts with regard to workshop productivity and are suppliers of more than just paint. Naturally, this will also be one of the key themes at our exhibition stand. Moreover, Cromax will not only make a presentation in Frankfurt but also at Automechanika Dubai from June 3 to 5.”


More information:

Automechanika

Messe Frankfurt, Inc/Automechanika
Phone: 770-984-8023Contact: Tiara McClain

You May Also Like

Fix Network World Apprenticeship Program Celebrates First Graduate

The Fix Network Apprenticeship Program is the first automotive glass apprenticeship in the U.S., and Duran is the first graduate.

The Fix Network Apprenticeship Program (FNAP) is celebrating the graduation of its first apprentice, Gabrial Duran, and also that the program has been officially approved by the Washington State Apprenticeship and Training Council.

FNAP, which is also offered by Fix Network World in Oregon, Colorado and Montana, functioned provisionally in Washington State and Oregon since October 2022 and received full approval in January 2024. It aims to elevate the quality of automotive technicians trained in the glass industry by offering an effective and efficient pathway to certification in auto glass repair and replacement services.

Car ADAS Solutions Announces New Licensee in Michigan

Car ADAS Solutions has welcomed Lakestate Calibrations as a new licensee in Gaylord, Mich.

CIF Offers Assistance After Recent Devastating Storms

The Collision Industry Foundation is here to assist collision repair professionals who have suffered a significant loss.

ALI Announces Lifting Points Guide Now Available in Digital and Print

Easily find OEM-recommended lifting points to properly lift cars, trucks and SUVs.

NTSB Chair Praises NHTSA Action on AEB Final Rule

Jennifer Homendy lauded the new standard requiring all new passenger cars and light trucks to have automatic emergency braking and pedestrian AEB systems.

Other Posts

Lucid Group Debuts New EV with 516-mile Range

Lucid claims the 2024 Air Grand Touring starting at $109,900 is the longest-range EV available today.

2024 SEMA Show Registration Now Open

Representatives from more than 2,000 companies prepare to select their exhibit space during priority space selection April 29-May 15.

Repairify Appoints New VP of General Automotive Repair Markets

Industry veteran Ben Johnson will lead asTech Mechanical’s business development and product management teams.

ALLDATA Adds Repair Planner to Collision Repair Platform

Repair Planner automates the repair planning process and helps shops plan necessary inspections and structural repairs with OEM accuracy.