BASF Canada recently helped its oldest customer in North America, the Quebec automotive repair and paint shop Garage Paul Belanger, celebrate its 60th anniversary at a special dinner hosted in the shop’s honor.

Since opening in 1954, the shop has witnessed many changes in the industry as new trends, technologies and regulations have come and gone. The shop has also seen itself change, experiencing steady growth and expansion over the past six decades in both its square footage and customer base.

The team at Garage Paul Belanger relies exclusively on automotive paint products and support from BASF Refinish.

“Throughout our shop’s history, BASF has proven to always be ahead of the competition in terms of quality, innovation and reliability, just like the team here at Garage Paul Belanger,” said Clermont Belanger, the shop’s owner. “We’ve never had a reason to switch brands thanks to the consistency and service we experience with BASF.”

Added Frank Pacifico, business development manager, “Sixty years is an incredible anniversary in this business, and we congratulate the team at Garage Paul Belanger. We’re honored to be just a part of the enduring success of the shop and were glad to join in the celebration. We look forward to another 60 years of customer satisfaction and partnership.”