Dent Wizard International announced it recently appointed Ben Ashby as project manager for the company’s growing wheel remanufacturing business. In this newly-created role, Ashby will provide ongoing operational support and technical training for Dent Wizard’s Wheel Repair Centers in St. Louis, Phoenix and New England. Ashby will work from Dent Wizard’s St. Louis headquarters and report to Steve Carpenter, Dent Wizard’s director of operations.

Prior to joining Dent Wizard, Ashby worked for more than 10 years at B Auto Parts in the St. Louis area, where he managed all aspects of the business’s high-volume wheel refinishing shop.

“Dent Wizard has invested significant resources in equipment, facilities and trucks to launch our newest Wheel Repair Centers in St. Louis and New England,” said Carpenter.  “But it requires smart, hard-working people to make it all work. Ben’s background and technical knowledge will be a tremendous asset to our new enterprise and our customers.”

Mike Black, Dent Wizard’s chief operating officer, added, “About 60 percent of new cars today have alloy wheels, and that number is expected to increase, so the industry will continue to see more alloy wheel repairs. Ben has been on the front lines through this evolution in our industry, so we’re confident he will help Dent Wizard address this growing need for our customers.”