OEConnection LLC (OEC) announced that Subaru of America has selected CollisionLink, an online parts ordering and fulfillment solution, for its collision parts marketing program, Subaru Genuine Wholesale Conquest. Subaru and its dealer network will now have the ability to offer competitive pricing on eligible OE parts against aftermarket parts to drive sales. Subaru of America represents the 19th automotive OEM dealer network in the U.S. and Canada to utilize CollisionLink to facilitate collision centers’ parts ordering workflow and manage a nationwide parts marketing program.
“We are excited to work with Subaru of America and their dealer network to build their wholesale collision parts business,” said Jon Palazzo, OEC vice president, National Accounts. “One of the many reasons Subaru chose OEC is because CollisionLink has the largest footprint with collision shops and dealers in the market and is the best solution available. Many Subaru dealers are already using CollisionLink and experiencing good benefits, so it is a logical next step for Subaru to launch their Genuine Wholesale Conquest parts marketing program through CollisionLink to give their dealers opportunities to sell more Subaru OE parts.”
Jason Fowles, parts manager at Nate Wade Subaru in Salt Lake City, added, “I have been using CollisionLink for more than 10 years. My collision shop customers use CollisionLink regularly to send us their orders electronically because it makes order processing faster and more accurate. I am excited for Subaru to launch a parts marketing program through CollisionLink because now I can offer my customers more competitive pricing and sell more Subaru OE parts.”
In early 2016, the Subaru collision parts program will be available to the entire Subaru of America dealer network of 626 dealers.
