Spectra Premium announced it is supporting AIA Canada’s new project to promote the advancement of women in the automotive aftermarket industry. The three-year Advancing Women in Automotive Exchange Knowledge (AWAKE) initiative, driven by AIA Canada and St. Clair College, and funded by Status of Women Canada, aims to promote the recruitment, retention and advancement of women in the automotive aftermarket industry.

The press conference announcing the details of this project was held at St. Clair College in Windsor, Ontario, on Oct. 29th.

“The automotive industry has been my whole career and I am very happy to assist in any way that I can to bring exposure for women in this industry via the support of AIA Canada and St. Clair College,” said Nicole Best, Spectra Premium.

“We are pleased to support this initiative as this will increase awareness to our industry, help develop strategic employment practices, enhance professional development activities, as well as enable us to showcase the multiple opportunities within our company,” said Jason Best, senior vice president of Aftermarket Sales and Business Development at Spectra Premium, and board member of AIA Canada.

Click here for additional details on the project.