BASF Automotive Refinish Names New North America Distribution Director - Body Shop Business

BASF Automotive Refinish Names New North America Distribution Director

Denise Kingstrom began her career with BASF in 1999, joined the Coatings OEM team as a field technical sales representative in 2003, and joined the Refinish business in 2010.

From aftermarketNews.com

Paul Whittleston, vice president of BASF Automotive Refinish North America, recently announced the appointment of Denise Kingstrom as the North America distribution director.

“In line with our strategy to grow market share, Denise and her team are accountable to execute our North America distribution strategy,” said Whittleston. “This includes enhancing the compelling value proposition distributors gain when partnering with BASF and growing their sales. Strategic leadership of ColorSource, the BASF single-line distributor program and the national distribution accounts are also part of her responsibilities.”

Kingstrom began her career with BASF in 1999 with assignments in New Jersey and Mexico. In 2003, she joined the Coatings OEM team as a field technical sales representative. In 2010, Kingstrom joined the Refinish business, leading both key and strategic account teams. She is a graduate of Michigan State University with a Bachelor of Arts and Master of Business Administration.

You May Also Like

NABC Announces Winners of Lone Star Changing and Saving Lives Golf Fundraiser

More than 125 players, sponsors and industry members gathered for the second tournament of the NABC season.

The National Auto Body Council (NABC) has announced the winners of the NABC Lone Star Changing and Saving Lives Golf Fundraiser held April 10, 2024 at the Texas Star Golf Course in Dallas. 

More than 125 players, sponsors and industry members gathered for the second tournament of the NABC season. The day featured the presentation of a Recycled Ride to deserving U.S. Army veteran Kijafa Adams prior to the shotgun. In addition, the NABC presented two vehicles the day prior at the PPG Conference to U.S. Army veteran Nathan Burrows and single mother Walnisha Stevenson.  

Crash Champions Acquires Family Motors Auto Body in Bakersfield, Calif.

Crash Champions now operates more than 50 repair centers across Southern California and more than 630 locations across 37 states.

ASE Releases Chairman’s Message

New ASE Chairman Tom Trisdale says 2024 is a year of action for ASE as the challenges of repairing vehicles and the pressures facing technicians have never been greater.

CIF Announces National Coatings & Supplies/Single Source as Repeat Annual Donor

This marks National Coatings & Supplies/Single Source’s fourth consecutive donation at the First Responder tier.

CCG Acquires Square One Systems, Coyote Vision Group

For over 40 years, Square One Systems has delivered effective solutions to collision repairers centered around analytics, collaboration and accountability.

Other Posts

Keene Auto Body: Since 1928

Ensio Piispanen immigrated from Finland to the U.S. and founded Keene Auto Body in 1928.

AASP/NJ Announces Winners of NORTHEAST Show Bodywork Bowl

The competition featured 70 competitors showcasing their skills in welding, painting and estimating.

Consolidator Report

Consolidation news from the week of April 15.

People on the Move

Recent personnel news that has appeared on bodyshopbusiness.com.