BASF announced it will kick off its collaboration with KC Mathieu of KC’s Paint Shop and KC’s Speed Shop as spokesperson for the R-M automotive refinish paint line at the Alliance of Automotive Service Providers of New Jersey (AASP-NJ) NORTHEAST Show. The show takes place March 18-20 at the Meadowlands Exposition Center in Secaucus, N.J.

BASF, a platinum sponsor of the NORTHEAST Show, will host autograph sessions with Mathieu at booth no. 227 on Saturday, March 19th, from 10 a.m. to noon, and again from 2 to 4 p.m. The company will highlight the productivity and versatility of its R-M refinish paint brand.

“The NORTHEAST Show is an ideal place to showcase the quality and flexibility of R-M and highlight our work with a talented pro like KC,” said Tina Nelles, marketing services manager, BASF. “Each year, NORTHEAST exhibits the latest and greatest the automotive repair industry has to offer.”

Mathieu stars on Discovery Channel’s hit series Fast N’Loud, has been the focus of numerous national magazine features, has made appearances on news and radio broadcasts, and is a celebrity staple at car and trade shows across America.

BASF will also display a 2015 Ford Mustang Ecoboost from Ice Nine Group featuring custom R-M white and crystal black paint.