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Rental Insurer On Display at NACE

BodyShop Business Staff Writers
By BodyShop Business Staff Writers
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Lancer Insurance Company will be showcasing its range of products and services for the auto rental industry at the 2008 International Autobody Congress & Exposition (NACE) this November. Lancer’s service has helped many collision repair shop owners increase their revenue by insuring and renting out vehicles to their customers, rather than referring them to a traditional rental car company.

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NACE 2008 will be held Nov. 5-8 at the Mandalay Bay Convention Center in Las Vegas. Visit representatives from Lancer’s Rental Vehicle Division in booth #N2343.

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Body Bangin’: Stand Out in a Consolidator’s Market with John Shoemaker

Micki Woods interviews John Shoemaker of BASF on how to be “elite” in a consolidator’s market.

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Jason Stahl has 30 years of experience as an editor, and has been editor of BodyShop Business for the past 18 years. He currently is a gold pin member of the Collision Industry Conference. Jason, who hails from Cleveland, Ohio, earned a bachelor of arts degree in English from John Carroll University and started his career in journalism at a weekly newspaper, doing everything from delivering newspapers to selling advertising space to writing articles.
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Micki Woods, master marketer for collision repair shops and owner of Micki Woods Marketing, has released the latest episode of "Body Bangin'," the video podcast that is taking the industry by storm!

In this episode, Woods interviews John Shoemaker, business development manager with BASF Automotive Refinishes NA, on how to be "elite" in a consolidator's market, which comes down to differentiating yourself through things like OEM certification.

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