BASF Automotive Refinish announced it has launched Norbin, a new brand of products, in the U.S. and Canada. Norbin primers and clears are now available for purchase through BASF distributors.

“Made with BASF technology and easy to use, Norbin is designed for the economy segment,” said Amy Kramer, BASF inside sales manager. “Norbin allows our distributors to grow their business by targeting all segments of the automotive refinish market.”

Gordon Erdelean, BASF market segment manager for Norbin, added, “Customers will benefit from Norbin’s consistent quality and its competitive price. First launched in Asia in 2015, Norbin uses urethane technology and joins the BASF family of refinish products, which includes Glasurit, R-M and Limco.”

All the Norbin products are a 4:1 mix ratio and do not require reducers. For more information, visit basfrefinish.com/norbin or call (800) 334-1400.