Sherwin-Williams announced it will be celebrating its 150th anniversary at the SEMA Show with a salute to the past and a look to the future of the vehicle refinish industry. Since 1866, Sherwin-Williams has strived to focus on seven ideals: integrity, people, service, quality, performance, innovation and growth. Today, not much has changed as the company looks to the values of its founding fathers, which continue to drive Sherwin-Williams’ success and strength in the market.

Sherwin-Williams’ booth will feature images and examples of historic product advances the company has introduced; how it is the only direct distribution paint manufacturer that services the collision industry through more than 190 company-owned stores. Plus, Sherwin-Williams states that its company-trained professionals provide industry-leading expertise and best-in-class service directly to shops and shop owners. This all means Sherwin-Williams and its professionals provide direct, in-shop support to independent and dealership collision facilities and a standardized platform for MSOs looking for a consistent, repeatable and reliable experience across all markets.

Sherwin-Williams says its brand, however, is “more than just great paint.” The booth will also highlight how Sherwin-Williams Automotive Finishes helps collision repair shops increase revenue by offering a variety of training and on-site consulting services to help grow their business. Shop owners and managers want to be a place where customers come for expert, timely repairs while maximizing profitability by effectively getting vehicles through the facility. Sherwin-Williams understands that it takes more than just great products to maximize the potential and profitability of any shop, so it provides business-building programs like its EcoLean workshop series, shop Impact Assessments, Collision Repair Design Services, managed collision repair training and award-winning Vision 20-Groups.

Sherwin-Williams will also be showcasing its Dynamic Clearcoat CC200. Come see the introduction of real glamour with speed. This is the launch of an entirely new category amongst premium clearcoats; it offers superior appearance in half the time of a typical clearcoat. Delivering consistent premium appearance, without sacrificing productivity, this clearcoat is designed for any painter, application and repair environment. With a fast application time and quick, low-temp bake cycle, Sherwin-Williams says its CC200 Dynamic Clearcoat will help improve any shop’s productivity and profit.

In kicking off the show, the brand will hold a press conference and vehicle unveiling on Tuesday, Nov. 1st at 2 p.m. in booth no. 10631. The latter will feature NASCAR Sprint Cup Series driver Ricky Stenhouse Jr., who pilots the no. 17 Ford of Roush-Fenway Racing, helping to pull back the covers and show off two of the most anticipated builds to be exhibited at SEMA. Sherwin-Williams, which is the Official Auto Paint of NASCAR, and Stenhouse Jr. look forward to showing off two unique Fords, both entered in SEMA’s 2016 the Battle of the Builders:

• 1965 Mustang Fastback – features the first ever Roush Yates built NASCAR engine in a street car. The engine will produce 850 horsepower at 9,000 rpm. The car is up for Muscle Machine of the Year in 2017.
• 1934 Ford Pickup – It’s a hot rod with sports car driving characteristics as it’s powered by a 620-hp LSX454 and features a custom-built frame, bed, hood and lower half of the cab from scratch.

In addition to the special show cars (both finished with Ultra 7000 refinish system and the new Dynamic Clearcoat), the Sherwin-Williams exhibit will feature daily booth giveaways – come and enter for your chance to win a Yeti Tundra 45 cooler. One winner will be chosen each day.

Finally, Sherwin-Williams continues to give back and help further educate those in the industry. Several of its business consultants will provide expert insight on some of the most relevant and meaningful topics in the SCRS Repair Drive Education Series. Join Sherwin-Williams consultants:

• Lee Rush as he presents “Family Business Succession – The Family Component” at 9:30 a.m. on Tuesday, Nov. 1st
• Mike Lanza discusses “The Future of Staffing – How to Find, Train and Pay Qualified People” at 12:30 p.m. on Wednesday, Nov. 2nd; Lanza will also present “How to Find Open Capacity in any Body Shop” at 3 p.m. on Wednesday, Nov. 2nd
• Steven Feltovich presenting “Competing with the Talking Car – Virtual Steering” at 12:30 p.m. on Friday, Nov. 4th

For more information about Sherwin-Williams Automotive Finishes, visit 2016 SEMA Show booth no. 10631 North Hall, www.sherwin-automotive.com or call (800) 798-5872.