Babcox Media has announced the launch of Telematics Talk, the latest media offering within the company’s extensive portfolio of brands.
Featuring a website (www.telematicstalk.com) and weekly e-newsletter, Telematics Talk focuses exclusively on the burgeoning telematics industry. Telematics refers to vehicle systems that allow or facilitate the transmission of computerized information or data. According to a recent report from ABI Research, the penetration of safety and security telematics solutions in new vehicles will increase from 10.2 percent in 2012 to 49 percent in 2017.
“As the need for trusted information on this growing industry segment becomes more apparent, Babcox Media is excited to comprehensively cover developments in the automotive and fleet telematics space on a daily basis,” said Mike Maleski, publisher of Telematics Talk. “In a recent survey conducted by BabcoxData, the research and analysis division of Babcox Media, findings indicated that nearly 90 percent of respondents were interested in learning more about telematics. With the launch of Telematics Talk, we will fill that void.”
Telematics Talk officially launches today. The website and e-newsletter will feature contributed content from industry bloggers as well as from experienced journalists and editors from across Babcox Media’s other brands, such as Fleet Equipment, Tire Review, Brake & Front End, Underhood Service and ImportCar. Telematics-specific content will be available to readers in the form of bylined articles, videos, executive interviews, infographics, blog posts, white papers and webinars.
To view the new website and sign up for the weekly newsletter, visit www.telematicstalk.com. For information on advertising or to download a media kit, visit www.babcox.com or contact Mike Maleski at [email protected]. Press release submissions and editorial inquiries can be sent to [email protected].
