BASF Hosting Color Contest with Bogi Lateiner of All Girl's Garage

BASF Hosting Color Contest with Bogi Lateiner of All Girl’s Garage

Fans can vote for a paint color for Bogi's latest personal project, an all-female truck build, and also submit names for each of the three custom R-M brand colors developed by Bogi.

Bogi’s all-female build team: (left to right) Kristen Cline, aka Grease Girl; Heather Herr, manager of the build; Bogi; and Michelle Davis from Team Sugar High.

BASF announced it is hosting a contest with Bogi Lateiner (Bogi) from Velocity’s All Girl’s Garage to select a paint color for her latest personal project – an all-female truck build.

Voting is now open, with fans selecting one of three colors: dark teal, sky blue or dark purple. Visit http://www.refinish.basf.us/montage to view the video of Bogi mixing the three colors and to vote. Following the color contest, fans will have the opportunity to submit names for each of the three custom R-M brand colors developed by Bogi.

The 1957 Chevy truck “Montage,” built by Bogi and her all-female team, along with the selected color, will be unveiled at BASF’s 2017 SEMA booth.

“This is a great opportunity to connect people with the same objective of attracting more women to the collision repair industry and supporting those currently in the industry,” said Denise Kingstrom, BASF North America Refinish distribution director.

BASF will follow Bogi and her team throughout the build, sharing videos and more on BASF’s social media channels until the unveil at SEMA in October. To view Bogi’s progress on the Chevy Montage, follow BASF Refinish on Facebook and Twitter.

“I absolutely appreciate all of my fans and everyone who helped make this happen,” said Bogi. “BASF has been a huge supporter of this build from the very beginning.”

You May Also Like

Crash Champions Expands to Great Falls, Montana

Crash Champions has announced the successful acquisition of Mitchells’ Crash Repair, Flawless Auto Body and 3 Way Auto Body.

Crash Champions has announced the successful acquisition of three local repair centers in Great Falls, Mont.: Mitchells’ Crash Repair, Flawless Auto Body and 3 Way Auto Body. The three local repair centers transitioned operations to Crash Champions effective April 22. 

“We are certainly proud to continue expanding the Crash Champions footprint across Montana,” said Matt Ebert, founder and CEO of Crash Champions. “Beginning service to the Great Falls community is another strategic step in that momentum. Each of these local teams have earned a reputation for high-quality repairs and an attention to best-in-class customer service. We’re proud to welcome them to the team and look forward to serving Great Falls, now under the Crash Champions brand.”

Car ADAS Solutions Announces New Licensee in California

Car ADAS Solutions has announced ADAS Vision as a new licensee in Imperial, Calif.

GM Customer Care and Aftersales Celebrates National Skilled Trades Day

General Motors CCA celebrates the more than 43,500 skilled auto technicians across its dealerships as well as the more than 1,100 students currently on the path to joining the industry through its various programs.

Fix Network World Apprenticeship Program Celebrates First Graduate

The Fix Network Apprenticeship Program is the first automotive glass apprenticeship in the U.S., and Duran is the first graduate.

Car ADAS Solutions Announces New Licensee in Michigan

Car ADAS Solutions has welcomed Lakestate Calibrations as a new licensee in Gaylord, Mich.

Other Posts

CIF Offers Assistance After Recent Devastating Storms

The Collision Industry Foundation is here to assist collision repair professionals who have suffered a significant loss.

ALI Announces Lifting Points Guide Now Available in Digital and Print

Easily find OEM-recommended lifting points to properly lift cars, trucks and SUVs.

NTSB Chair Praises NHTSA Action on AEB Final Rule

Jennifer Homendy lauded the new standard requiring all new passenger cars and light trucks to have automatic emergency braking and pedestrian AEB systems.

Lucid Group Debuts New EV with 516-mile Range

Lucid claims the 2024 Air Grand Touring starting at $109,900 is the longest-range EV available today.