With the 2018 Winter Olympics starting Feb. 9 and running through February 25, Axalta Coating Systems has worked behind the scenes to provide coatings that are designed to protect and beautify ski equipment at the international multi-sport event in Pyeongchang County, South Korea.

This is not the first time Axalta’s coatings have been featured at a global sporting event. Last year, many of the skiers at the “Alpine World Ski Championship 2017” in Sankt Moritz, Switzerland, had one thing in common – they raced on skis coated with Axalta’s high-performing coating materials. In fact, eight of the 10 gold medal recipients won wearing skis coated by Axalta. Axalta’s Stollpox, Aquapox, Cellonit and Aquacryl Special Primer, Printing Paint and Clearcoats in solventborne and waterborne formulations have continued to make a name for themselves in the sporting goods market with major ski manufacturers, including Atomic.

“Axalta has a long track record of painting winners, from race cars and football teams, to champion skiers,” said Michael Cash, president, Industrial Coatings. “Like these incredible athletes, our goal is to embrace challenges that test our abilities. Our customers rely on our technologies to coat products that battle the harshest environments and abrasion, while adding to their superior performance. We’re truly grateful to see our paint tested at such inspirational, global events.”