Honda has announced that U.S. sales of vehicles equipped with the Honda Sensing suite of advanced safety and driver-assistive technologies have reached the one-million mark. Honda also will have standard Honda Sensing across the entire lineup by the 2022 model year.
The Insurance Institute for Highway Safety (IIHS), together with the Highway Loss Data Institute (HLDI), issued a study on the effectiveness of Honda Sensing that determined its application resulted in significant reductions in collision claim severity, claim rates for damage to other vehicles or other property, and claim rates for injuries to people in other vehicles or others on the road.
“Honda dreams of a collision-free mobile society, and the Honda Sensing technology has a crucial role to play in advancing us toward that goal,” said Henio Arcangeli, Jr., senior vice president of the American Honda Automobile Division and general manager of the Honda brand. “With the rapidly growing population of Honda vehicles applying these technologies, we hope to significantly reduce collisions involving Honda vehicles within the next three to four years.”
The IIHS study looked at more than 327,000 total insured vehicle years of 2016 model-year Accords, Civics and Pilots since this was the first model year Honda Sensing was available as an option on all trims. The 2016 model-year vehicles in the population without Honda Sensing served as the control vehicles in the study. When looking at the benefits of Honda Sensing, particularly the utility of the Forward Collision Warning and Collision Mitigation Braking System (with automatic emergency braking or AEB), the study concluded that even if a crash is not avoided, it is likely the striking vehicle at least slowed before the crash due to those systems, and noted the likelihood of injury is reduced when speed is reduced. The top findings of the study were:
- Collision claim severity is down $379 for the Honda Sensing equipped vehicles compared to those without the technology
- Damage to other vehicles or other property claim frequencies dropped nearly 11 percent for the Honda Sensing equipped vehicles compared to those without the technology
- Injuries to people in other vehicles or others on the road claim frequencies declined about 28 percent for the Honda Sensing equipped vehicles compared to those without the technology
“The data are clear. The role of Honda Sensing is reducing crash risk,” said Matt Moore, senior vice president of HLDI. “We commend Honda for rapidly expanding the application of this safety technology throughout its lineup.”
