Service King Collision Repair Centers has announced the appointment of Stacy Peterson to the role of chief information officer (CIO), effective immediately. 

Peterson has more than 15 years of experience in technology, operations and customer management. Her industry knowledge and proven ability to build high-performing strategic teams will be key in accelerating Service King’s customer base and superior experiences. 

Peterson most previously served as chief experience officer at Wingstop. Prior to that, she held leadership roles in information technology, business and guest experiences at CB Richard Ellis, FedEx Office and Blockbuster. Peterson holds a degree in business management from Florida Atlantic University and has been named one of the “50 Most Powerful People in Foodservice” by Nation’s Restaurant News for the past three years. 

“I am very pleased to be joining Service King and look forward to driving the development and execution of the organization’s industry-leading technology strategy going forward,” said Peterson.

Added Service King CEO David Cush, “Stacy is a nationally recognized business leader and brings an impressive track record of leading consumer-facing innovations, and we are very pleased to have her join us. Her experience in deploying cutting-edge technology in multi-unit operations will be invaluable to Service King as we undertake a broad production management and administrative systems upgrade in the months to come.”