Enterprise Holdings has announced it will launch the U.S. car rental industry’s first vehicle-subscription service in the next month.
“The name of the game in ground transportation today is more access, more flexibility and more convenience – whether it’s for an hour, a day, a week or longer,” said Randal Narike, executive vice president of operations for Enterprise Holdings. “That means Enterprise is closely evaluating every possible option, from vehicle-subscription services and award-winning digital apps to autonomous technology and artificial intelligence. We will be starting in three states to allow sufficient time to study vehicle-subscription services and consumer preferences. When it launches throughout the U.S., the service will be fully vetted and specifically designed to meet evolving consumer needs.”
Mobility as a Service (MaaS)
Enterprise Holdings states that its subscription program is an example of how it continues to play an integral role in the growing trend of “Mobility as a Service” (MaaS).
With an integrated network of more than 5,800 Enterprise-branded rental locations throughout the U.S., Enterprise believes it is strategically and uniquely positioned to offer access to a wide variety of local transportation options, including Enterprise CarShare, Enterprise Truck Rental, Commute with Enterprise, Zimride by Enterprise and Enterprise Fleet Management.
“Our new vehicle-subscription service will offer consumers another innovative mobility alternative, without the long-term financial burden or commitment typically associated with traditional leases or purchases,” said Narike.
With one monthly fee, customers will be able to subscribe and then select from six different vehicle classes – full-size and premium sedans, small and mid-sized SUVs, and small and medium trucks – representing more than 20 makes and models.
Subscribers will also be able to swap out vehicles up to four times per month. In addition to greater access and flexibility, the new service will offer something Enterprise says many consumers are looking for today: a transportation option that includes extra conveniences like physical damage and liability coverage, maintenance, registration, roadside assistance and Sirius radio (when available).
