Sherwin-Williams Automotive Finishes Announces New 'Mavericks of Color'

Sherwin-Williams Automotive Finishes Announces New ‘Mavericks of Color’

Sherwin-Williams Automotive Finishes has announced the new Matrix Automotive Finishes "Mavericks of Color" at the SEMA Show.

Sherwin-Williams Automotive Finishes has announced the new Matrix Automotive Finishes “Mavericks of Color” at the SEMA Show.

Michael “Buck” Ramirez, Brandon Knowles and Chad Martin showcase both custom and refinish work and will represent the brand in the New Year and stand alongside such industry legends and Mavericks as Ryan Evans (Count’s Kustoms, Las Vegas), Justin Nichols (Nichols Paint & Fab in Watseka, Ill.) and Joe Vincent (Vincent Dezigns, Prairieville, La.).

“The Matrix brand really has a following – a following that inspired this whole idea of a Maverick of Color,” said Rob Mowson, vice president of marketing, Sherwin-Williams Automotive Finishes. “That was 2016, and now we have 12 true brand ambassadors – devout users who know the product line inside and out and speak to the brand’s performance every day in their business.””

Added Ryan Evans, lead painter at Count’s Kustoms and a 2016 Matrix Maverick of Color, “A Maverick to me is any painter that can create just as many problems as they solve. It’s someone who doesn’t get it right out of the gate, but because of their experience, they can fix it at the drop of a hat.”

Evans was one of the first Mavericks of Color in 2016, along with Cody Lumpkin from Dick Lumpkin’s Auto Body in Piqua, Ohio, and Automotive Services Inc.’s Shane Marchyshyn in Columbus, Ohio. In 2020, Ramirez, Knowles and Martin are front and center for the Matrix brand.

Michael Ramirez, who is better known as “Buck,” is an established custom painter and artist specializing in motorcycles and premium builds in his L.A. shop. Recognized by his peers for his gift with the brush, Buck is at the top by industry standards and a Maverick. In addition to sheer talent, he’s a teacher and mentor representing not only Matrix to up-and-comers but the custom industry at events like Brushmasters each year.

Chad Martin from Saluda, S.C., burst onto the scene last year at SEMA with an over-the-top custom truck in the Sherwin-Williams Automotive Finishes booth. That truck has since racked up industry accolades across the country, including a Winfield Select Six nod and a potential Hot Wheels Legend award at this year’s SEMA Show – putting Chad’s Custom Dreams, a small but mighty custom and refinish shop in the Deep South, on the map and solidifying Martin a Maverick spot in 2020.

Brandon Knowles has been working on cars since he can remember. A fourth-generation shop owner, custom builder and refinisher, he has built Brand-X Customs from the ground up. Situated in Everett, Wash., just outside of Seattle, Brand-X is recognized for its collision repair work as well as custom creations. In 2017, “Josephine,” a Ford Mustang Fastback by Knowles and his team at Brand-X, captured the attention of not only car lovers at SEMA but the Matrix brand team. And now, Knowles becomes a Maverick.

The Sherwin-Williams Automotive Finishes booth (no. 10839) is located in the North Hall of the Las Vegas Convention Center at the 2019 SEMA Show in Booth No. 10839. For more information about Matrix refinish system and the Mavericks of Color program, visit matrixsystem.com.

You May Also Like

Crash Champions Expands to Great Falls, Montana

Crash Champions has announced the successful acquisition of Mitchells’ Crash Repair, Flawless Auto Body and 3 Way Auto Body.

Crash Champions has announced the successful acquisition of three local repair centers in Great Falls, Mont.: Mitchells’ Crash Repair, Flawless Auto Body and 3 Way Auto Body. The three local repair centers transitioned operations to Crash Champions effective April 22. 

“We are certainly proud to continue expanding the Crash Champions footprint across Montana,” said Matt Ebert, founder and CEO of Crash Champions. “Beginning service to the Great Falls community is another strategic step in that momentum. Each of these local teams have earned a reputation for high-quality repairs and an attention to best-in-class customer service. We’re proud to welcome them to the team and look forward to serving Great Falls, now under the Crash Champions brand.”

Car ADAS Solutions Announces New Licensee in California

Car ADAS Solutions has announced ADAS Vision as a new licensee in Imperial, Calif.

GM Customer Care and Aftersales Celebrates National Skilled Trades Day

General Motors CCA celebrates the more than 43,500 skilled auto technicians across its dealerships as well as the more than 1,100 students currently on the path to joining the industry through its various programs.

Fix Network World Apprenticeship Program Celebrates First Graduate

The Fix Network Apprenticeship Program is the first automotive glass apprenticeship in the U.S., and Duran is the first graduate.

Car ADAS Solutions Announces New Licensee in Michigan

Car ADAS Solutions has welcomed Lakestate Calibrations as a new licensee in Gaylord, Mich.

Other Posts

CIF Offers Assistance After Recent Devastating Storms

The Collision Industry Foundation is here to assist collision repair professionals who have suffered a significant loss.

ALI Announces Lifting Points Guide Now Available in Digital and Print

Easily find OEM-recommended lifting points to properly lift cars, trucks and SUVs.

NTSB Chair Praises NHTSA Action on AEB Final Rule

Jennifer Homendy lauded the new standard requiring all new passenger cars and light trucks to have automatic emergency braking and pedestrian AEB systems.

Lucid Group Debuts New EV with 516-mile Range

Lucid claims the 2024 Air Grand Touring starting at $109,900 is the longest-range EV available today.