The Alliance of Automotive Service Providers of Minnesota (AASP-MN) hosted a body shop session for members on Oct. 12th at Grumpy’s Bar & Grill in Roseville, Minn., to discuss and learn more about OEM certification programs.
A panel of local collision shop representatives shared their experiences and lessons learned by participating in OEM certification programs, ranging from high-end European makes to the more mainstream Asian models.
Panel members included Craig Amundson with Raymond Auto Body in St. Paul, Roger Bonn with Peter’s Body Shop in St. Cloud and Will Latuff with Latuff Brothers Collision in St. Paul. They discussed their decision-making process for pursuing OEM certification, as well as the advantages and challenges of doing so. Factors to consider when calculating return on investment (ROI) were a primary talking point, including investments in facilities, tools and equipment, and employee training.
George Maris, collision parts market manager, American Honda Motor Company, was on hand to share a manufacturer’s perspective on what’s driving the development of these programs, as well as the expectations and future direction that OEM certification programs may take.
Approximately 35 people attended the session and left with a better understanding of the key issues to consider prior to pursuing OEM certification.