Assured Performance recently shared highlights of the first OEM Certified Collision Care Provider Conference held in Nashville, April 10-13. Nissan, Ford, FCA and Assured Performance joined together to host a content-filled conference to a sold-out crowd of certified repairers representing over 620 repair locations and nearly $3 billion in annual revenue.
The conference featured presentations from strategic partners and several experts. The theme was “You’ve Changed the World!” Attendees saw collaborative tools and OEM consumer-focused efforts that are changing the collision repair world. Special presentations were also given by J.D. Power, I-CAR, Enterprise, TenPoint Complete and CPrax Marketing. The attendees were also given a private tour of the Nissan Production plant, where they could see the 24-hour complete production cycle of vehicles built during the conference.
“This was the best conference I have been to, ever,” said Dan Bailey, an MSO shop owner from Kansas City. “They hit this out of the park.”
Anthony Lofrano, president & CEO of F. Lofrano and Son, added, “I have been to dozens of conferences in my career, and this conference was the most impactful to our business.”
Attendees gained insights into the automakers’ strategies, from why and how they started their certified networks to their vision for the future where they’re helping vehicle owners link directly with certified repair providers. Attendees were also exposed to numerous existing, real and tangible marketing, promotion, quality assurance, KPI/data management and shop management tools exclusive to the joint-effort OEM certification program.
“This conference was an opportunity for the participating automakers to demonstrate to our certified shops our collective commitment to continuing communication to our customers, and continuing to enhance the tools we are building for our certified shop network,” said Mark Zoba, manager of Certified Network Growth for Nissan.
Attendees gained insight about the OEM Certified Network they’re part of and the culture and commitment it carries. According to Assured Performance, the network scores the highest in the industry in advanced repair capabilities, production efficiency and cycle time (rental days), repair cost containment, CSI and shop profitability.
The conference had restricted attendance based on the limited room capacity in Nashville and was sold out in less than 30 days. To continue what was started in Nashville and open it to their entire network, Assured Performance announced that they will be putting together a special event on August 10th in conjunction with NACE in Anaheim, Calif.