BASF announced that it has named Thomas Groff as key account manager. In his new role, Groff will be responsible for national distribution of BASF Automotive Refinish Coatings in North America. He will be based in Southfield, Mich.
Groff has worked in the collision industry for more than seven years selling, estimating, claim processing and providing shop management solutions to collision repair facilities. He has extensive experience in integrating these applications with paint scale programs and third-party accounting systems.
Groff also has 13 years of experience working in the wholesale distribution field, having been a district manager responsible for store operations at 42 retail locations in the greater Detroit area.
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