BodyShop Business and American Towman magazines have formed a marketing alliance on the promotion of a new trade show and conference for body shop and auto repair business owners.
WreckWeek, the Exhibition for Collision and Auto Repair, will debut June 20-22, 2024 at the Fort Worth Convention Center. The trade show will feature suppliers to the collision and repair markets, while a conference segment will focus on shop owners’ management skills and increasing their business success.
BodyShop Business is designated as the Official Sponsor of WreckWeek.
“We are excited to partner with American Towman on their event next June to help shops find efficiencies and more ways to improve their bottom line,” said Dean Martin, publisher of BodyShop Business. “We look forward to a long partnership with WreckWeek.”
Added Henri “Doc” Calitri, president of A.T. Expo Corp., American Towman’s show division, “Teaming with BodyShop Business helps anchor WreckWeek as a premium resource for body shop owners. BodyShop Business is the preeminent publication in the auto body repair industry.”
“Dallas-Fort Worth’s growth will soon overtake Chicago as the nation’s third largest metropolitan area. In fact, all the cities in the Texas triangle are booming, giving WreckWeek a strong base of collision and repair centers close by. The many direct flights into Dallas-Fort Worth are another key ingredient for building a broad attendance base.”
American Towman produces the world’s largest trade shows and conventions for the towing and recovery industry in Baltimore, Las Vegas and Fort Worth. TowXpo, American Towman’s 26-year-old trade show, will be located in halls adjacent to WreckWeek inside the Fort Worth Convention Center. All attendees will have easy access to each hall.
“Both shows will enhance each other’s draw,” Calitri said.
American Towman surveys indicate 60% of tow business owners also operate auto body or mechanical repair shops. Most independent towing operations have a working relationship with collision repair shops.
“There are business relationships and commonalities between the two trades that feed each other’s success,” said Calitri. “While TowXpo attracts tow-business owners (many operating body and auto repair shops), WreckWeek will target all collision and auto repair shop owners in the nation.”
A comprehensive advertising and marketing program has been designed for WreckWeek to take advantage of the unparalleled impact BodyShop Business has on its market.
“It will include print, digital, direct mail and social media marketing through BodyShop Business channels to reach shop owners across the country,” Calitri said.
American Towman magazine is the towing industry’s oldest and largest circulated monthly trade publication with more than 33,000 print and 40,000 digital readers.
For more information on WreckWeek, visit WreckWeek.com.