CCC Selected by Subaru of America for Collision Parts Marketing
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CCC Selected by Subaru for Collision Parts Marketing

CCC Information Services Inc. (CCC) announced that it has been selected by Subaru of America, Inc. for its CCC Promote technology that will provide its retailers with a new marketing solution to price and promote parts to thousands of collision repair facilities while estimates are being written.

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CCC Promote is powered by the CCC ONE platform, an estimating platform used by 25,000 repairers that processes 24 million estimates annually. The real-time integration will provide participating Subaru retailers with a new channel to expand promotional pricing of Subaru parts to an active network of buyers.

“Subaru drivers are passionate about their vehicles and have high performance expectations,” said John Lancaster, national wholesale parts manager, Subaru of America, Inc. “By working with CCC, we can help our retailers offer upfront promotional pricing for genuine Subaru parts to the thousands of shops that already use CCC. We’re excited to work with CCC and leverage its CCC Promote technology as a powerful extension of our parts marketing strategy.”


CCC Promote offers OEMs a direct way to present promotional pricing early in the estimating process when replacement part decisions are being made. Prices can be customized by vehicle make, model, year or part type. CCC Promote is an integral component of CCC Parts, the company’s parts e-commerce platform. The two work together to automate and streamline the parts sourcing workflow from upfront promotional pricing to electronic price quotes, ordering, invoicing and the rebate settlement process with the manufacturer. CCC processes more than $13 billion in parts annually. CCC Promote integrates with leading DMS providers.

“CCC is honored to support Subaru as it looks to connect with repairers and make its parts more broadly available,” said Jim Kinsherf, vice president, OEM Group for CCC. “Each day, thousands of collision shops work within our platform to write repair estimates and identify appropriate parts. With our parts technology, participating Subaru retailers can offer estimators an easy way to understand and act on their parts options.”

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