Chrysler Group LLC Commits to Exhibiting at ASRW - BodyShop Business
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Chrysler Group LLC Commits to Exhibiting at ASRW

Automaker will exhibit at all-new OEM Rotunda area on show floor.

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Automotive Service and Repair Week (ASRW), which includes the International Autobody Congress & Exposition (NACE) and the Congress of Automotive Repair & Service (CARS), announced that Chrysler Group LLC, through its Mopar service, parts and customer-care brand, will exhibit at the 2013 event in the all-new OEM Rotunda area on the show floor. ASRW will take place Thursday and Friday, Oct. 17-18, with education beginning Wednesday, Oct. 16, at the Mandalay Bay Convention Center in Las Vegas.

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“We are so pleased to welcome Chrysler and Mopar back to ASRW, and are grateful for their support of this year’s show,” said Dan Risley, ASA executive director. “We are focused on making changes to ASRW to provide exactly what our attendees want: engaging with the OEMs on the show floor. Their presence is critically important to the success of the show.”

Added Darrell Amberson, AAM, ASA chairman, “Our industry starts and stops with the car manufacturers. Their support of the show is a clear indication of their commitment to support those who repair their vehicles.”  

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The Chrysler Group’s return to the show comes on the heels of Ford announcing its return to ASRW. Chrysler and Ford will be joining I-CAR in the OEM Rotunda. The OEM Rotunda is one of the newest additions to the ASRW show floor. Additional details and participants will be announced in the coming weeks.

“We value the opportunity to meet face-to-face with the automotive service/repair community and discuss Chrysler and Mopar’s role in service information, parts procurement and new vehicle technologies,” said Patrick Dougherty, vice president, Mopar Sales and Field Operations.

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