Co-Auto Adds Ding Shield by Dent Wizard to Product Offerings - BodyShop Business
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Co-Auto Adds Ding Shield by Dent Wizard to Product Offerings


Dent Wizard International has announced an agreement with Co-Auto, a cooperative buying group dedicated exclusively to servicing new car and truck dealerships throughout Canada. Under the agreement, Co-Auto dealership-members will be able to sell Ding Shield and Ding Shield Preferred, two options of appearance service plans for F&I, the first such plans in Co-Auto’s portfolio of products and services.
Ding Shield and Ding Shield Preferred are two levels of service plans sold through dealership F&I departments. Ding Shield provides ding and dent repair using PDR (paintless dent removal) with unlimited repairs to the hood, trunk, doors, fenders, roof and quarter panels for the length of the service contract. Ding Shield Preferred provides all aspects of Ding Shield, plus windshield chip repair and alloy wheel damage repair. The plans offer coverage for up to six years and are backed by Dent Wizard’s lifetime limited warranty.
“Appearance plans sold in the F&I office are a proven way for dealerships to increase revenues in a market where margins are a challenge to maintain,” said Trevor Dawson, Co-Auto’s vice president. “And Dent Wizard is a reliable, proven source for these plans and the execution of the repairs.”
Added Aaron Cooper, Dent Wizard’s director of finance and insurance, “Many larger dealer groups have realized the benefits of offering Ding Shield plans. By working with Co-Auto, we can also provide competitively-priced plans to the independent new car dealerships in Canada, so they too can see increased revenues in F&I.”
Currently, Co-Auto offers Ding Shield plans to dealerships in the provinces of Ontario, British Columbia, Alberta and the Maritimes.

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