Dent Zone Launches AutoBodyguard Division for Full Automotive Protection

Dent Zone Launches AutoBodyguard Division

The products in the new division include interior and exterior vehicle protection, but also include tire and wheel, windshield, automobile deductible reimbursement and dent protection.

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Dent Zone Companies announced the creation of AutoBodyguard, Inc., a division offering a complete line of automotive appearance programs and vehicle protection products.

The products, which include interior and exterior vehicle protection, also encompass additional consumer coverage benefits such as tire and wheel, windshield, automobile deductible reimbursement and dent protection.

“The creation of this division puts us in a position to provide a comprehensive portfolio,” said Troy Good, Dent Zone president and CEO. “We are now able to offer a full suite of products designed to provide consumers with the best vehicle protection available while supporting dealers’ profitability objectives.”

In preparation for this launch, AutoBodyguard acquired Trident Protection Systems, an early pioneer in the use of nanotechnology for interior and exterior automotive protection products. AutoBodyguard now manufactures all chemicals for its automotive protection products in their new state-of-the-art facility in Irving, Texas, with the capacity to support large-volume custom orders, including private label opportunities for vehicle manufacturers, large dealer groups and third-party administrators.

Seasoned industry expert John Martin has been named president of AutoBodyguard. Martin has spent nearly 40 years in the business, working first for his father’s company, which became a distributor for CalTex Protective Coatings and was later sold to the chemical provider. He then became the executive vice president of Corporate Development and later served on the company’s Board of Directors as chairman.

Martin believes the Trident Protection Systems acquisition was a perfect fit for AutoBodyguard.

“Trident was a great addition for us in many respects,” said Martin. “Not only did they have a loyal customer base with strong revenues, their non-toxic product formulations, particularly in nanotechnology used in exterior paint protection, have been consistently among the best in the industry.”

AutoBodyguard is developing an indirect distribution channel through top-performing agents and building its national network under the leadership of Christine DeGuglielmo, vice president of sales. DeGuglielmo brings over 30 years of industry experience in automotive sales and F&I, including 14 years in the chemical protection business.

“We now have the right products to complete the AutoBodyguard brand and the right leadership in place to drive it,” said Good. “We are expecting growth in the next year to be exponential.”

In addition to the automotive industry, AutoBodyguard products will be available for the recreational vehicle and powersports marketplaces.

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