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David Jacobson will oversee all marketing-related experiences for both the Evercoat and Auto Magic brands, including communications, new product launches, advertising campaigns, promotional support programs, market research and trade shows.
Evercoat announced the appointment of David Jacobson to the newly created position of marketing manager. In this role, Jacobson will oversee all marketing-related experiences for both the Evercoat and Auto Magic brands, including communications, new product launches, advertising campaigns, promotional support programs, market research and trade shows. He will work closely with the product, technical, and sales teams to develop products and programs that will help the company’s distribution partners reach their end user more effectively.
Jacobson joins Evercoat from Deceuninck North America, where he was director of marketing and innovation. In that role, he directed the marketing activities of a window system, building products, and custom material compounding company that included product strategy and market planning, new business development and innovation management. He has also held key marketing and product roles at Alcoa, Ply Gem Industries and Saint-Gobain Corporation.
Jacobson brings more than 20 years of marketing, communication, new product development and product management experience to Evercoat. He earned his MBA from the Marriott School of Management at Brigham Young University and his BFA in Industrial Design from Brigham Young University. He also holds eight utility and design patents.
“We are excited to welcome David to Evercoat,” said Beth Skove, director of global marketing, ITW Evercoat. “David brings a wealth of marketing and product development experience that will help Evercoat remain focused on creating value for our distributor customers, professional body shops and the end consumer. He will also play a key role in our domestic and international marketing efforts.”