Kirker Automotive Finishes Names New National Sales Manager - BodyShop Business

Kirker Automotive Finishes Names New National Sales Manager

Kirker Automotive Finishes announced that Gerald “Jerry” Elsing has joined the company as national sales manager.

In this newly created role, Jerry will be responsible for the company’s sales functions. He will continue to grow existing sales channels and develop new distribution to enable refinish shops, custom painters and other qualified users to access Kirker’s automotive refinish products more easily. Elsing will oversee technical training and serve on the company’s cross-functional product development team, while also contributing to its industry marketing and technical support efforts.

“This appointment comes at an exciting time for Kirker. With record sales, we continue to prove there is a market for affordable quality. Now, with Jerry leading the charge to take our products to the street, we expect even bigger things for our brand,” said Bruce Sklak, president of Kirker Automotive Finishes and its parent company Coventry Coatings Corporation.

Elsing comes to Kirker Automotive Finishes with nearly 30 years of industry experience.  After starting his career in a body shop, he moved on to paint sales, and then owned his own auto paint and supplies business. He spent the next 13 years in various roles with Spies Hecker, including seven as National Technical Manager. In that role, Elsing was instrumental in introducing the brand and developing distribution throughout North America. Most recently, he spent four years leading Technical Services for one of the nation’s leading jobbers, with a chain of more than 30 store locations.

“Jerry brings a unique combination of sales savvy and technical acumen that makes him doubly effective and the perfect fit for this new role, said Matt Panuska, vice president of sales and marketing. “He understands the shop’s needs, the jobber’s challenges and the warehouse’s concerns. At the same time, he knows exactly what it takes as a manufacturer to answer those needs, overcome those challenges and satisfy those concerns to ensure buy-in at every level, from production to the point of use.”

Based at the company’s headquarters in Newburgh, New York, Elsing will report to Panuska.

Elsing resides in Montville, New Jersey, with his wife and two children.

More information:

Kirker Automotive Finishes

You May Also Like

Body Bangin’: Stand Out in a Consolidator’s Market with John Shoemaker

Micki Woods interviews John Shoemaker of BASF on how to be “elite” in a consolidator’s market.

Micki Woods, master marketer for collision repair shops and owner of Micki Woods Marketing, has released the latest episode of "Body Bangin'," the video podcast that is taking the industry by storm!

In this episode, Woods interviews John Shoemaker, business development manager with BASF Automotive Refinishes NA, on how to be "elite" in a consolidator's market, which comes down to differentiating yourself through things like OEM certification.

Body Bangin’: Can Loaner Vehicles Be Another Revenue Stream?

Micki Woods interviews Laura Tierney of on turning loaner vehicles into a new profit center for your shop.

Protect Your Shop from Cyber Crimes with Mark Riddell

Micki Woods interviews Mark Riddell of m3 Networks Limited on what auto body shops can do to protect themselves from a cyber attack.

Body Bangin’: The Disengagement Epidemic with Kevin Wolfe

Micki Woods interviews Leaders Way Owner Kevin Wolfe on why 73% of work professionals are disengaged today and what we can do about it.

Body Bangin’: I Thought We Were Doing It Right with Josh Piccione

Micki Woods interviews Josh Piccione on repairing vehicles correctly — according to manufacturer guidelines.

Other Posts

Body Bangin’: Be a Star Not a Hamster with Robert Snook

Micki Woods interviews popular keynote speaker Robert Snook on how to differentiate and grow your business.

Body Bangin’: Know Me, Know My Car with Mike Anderson

Micki Woods interviews Mike Anderson on the importance of building an emotional connection with your customers.

Body Bangin’: Fighting for Consumer Safety with Burl Richards

Micki Woods interviews Burl Richards on his personal mission to fight for consumers’ rights and safety.

Body Bangin’: The Employer-Student Disconnect

Micki Woods interviews Raven Hartkopf, lead collision instructor at Collin College in Texas, on what students want from a shop employer.