New SEMA Show AI Chatbot to Enhance Attendee Experience

New SEMA Show AI Chatbot to Enhance Attendee Experience

This new tool will give show attendees a valuable digital resource that can provide fast, accurate answers to user questions.

The SEMA Show is providing an AI-powered chatbot for the first time at its 2023 event. This new tool will give show attendees a valuable digital resource that can provide fast, accurate answers to user questions as the automotive aftermarket industry convenes in Las Vegas Oct. 31-Nov. 3. The chatbot is a collaboration between SEMA and 42Chat.

Nicknamed “Bessie”, the chatbot is part of SEMA’s ongoing commitment to innovate and improve the show experience. QR codes and direct text numbers will be placed around the show campus, providing convenient access.

Users can ask Bessie anything about the SEMA Show and receive curated, personal assistance 24 hours a day year-round. The chatbot will also learn as users ask questions, improving its ability to share information as it learns what questions the global community is asking the most.

“We are thrilled to offer a chatbot to more deeply engage our audience,” said Tom Gattuso, vice president of events for SEMA. “This tool aligns perfectly with our mission to empower our members, provide world-class support and advance the automotive aftermarket through constant innovation.”

Bessie is the latest in a series of information aids that help show attendees maximize their time. Other tools include a free mobile app currently available for download, and the SEMAShow.com website. All three digital tools are available 24/7, putting information at users’ fingertips whenever they need it most.

“The SEMA Show is a critical time for exhibitors and attendees looking to expand their businesses,” said Andy Tompkins, trade show director for SEMA. “By adding a chatbot to our already impressive array of communication resources, our attendees will be able to make the most of their time at the show and focus on making the connections that drive growth in the coming year.”

Showgoers can also email [email protected] or call (702) 943-3505 with any event- or association-related questions. The 2023 SEMA Show is receiving tremendous support from the automotive aftermarket and is forecasted to return to historic levels as one of the most highly anticipated trade shows in the country. To learn more, visit semashow.com.  

You May Also Like

Survey Finds More Body Shops Researching OEM Repair Procedures

The latest “Who Pays for What?” survey indicates that 61% of shops say they’re researching OE procedures on “all” or “most” vehicles.

The latest "Who Pays for What?" survey from Collision Advice and CRASH Network indicates that more than three in five shops (61%) say they're researching automaker repair procedures on “all” or “most” of the vehicles they repair, a nine percentage point gain since 2020.

“It’s still not a high enough percentage, because this must be done every time, but at least awareness of this vital step is increasing,” said Mike Anderson of Collision Advice, who conducts the quarterly surveys with CRASH Network. “OEM information is complex, and can change. I recently wrote an estimate on three of the same year and model of vehicles, but the alignment procedures and battery disconnect procedures were different based on trim levels and engine types.”

Classic Collision Expands into Florida Keys

Classic Collision has announced the acquisition of Cooper’s Paint & Body Shop in Key West, Fla.

People on the Move

Recent personnel news that has appeared on bodyshopbusiness.com.

Consolidator Report

Consolidation news from the week of July 1.

CIECA to Hold Webinar on V2X Technology

The webinar, “Why the Collision Industry Should Be Interested in V2X,” will be held on July 25 at 2 p.m. EST.

Other Posts
Top 5 Stories of the Week

A recap of the top five stories on bodyshopbusiness.com during the week of July 1.

Tint World Expands Texas Footprint with East Houston Location

The National Automotive Styling Centers franchise announced the opening of its 25th store in the state.

GFS Names Platinum Equipment Preferred Refinish Distributor for Illinois

Founded in 2020, Platinum Equipment supplies, installs and services a variety of automotive repair equipment, including paint booths and frame racks.

Global Finishing Solutions, GFC logo
Fix Network to Host 2025 Global Conference in Mexico

The conference will take place April 27-May 1, 2025 at the Dreams Playa Mujeres Golf & Spa Resort in Mexico.