An article published in Bloomberg BNA reveals that while the elderly and disable could greatly benefit from autonomous vehicle technology, it may be difficult to convince them to embrace it.

Even though self-driving cars could provide this demographic with the freedom and mobility they desire, they don’t seem very “hip” to it, according to the article.

The article states that by 2030, drivers older than 70 will make up 17.6 percent of the total driving-age population, compared with people ages 15 to 29, who will account for 23.8 percent, the Insurance Institute for Highway Safety predicts.

The Self-Driving Coalition for Safer Streets intends to reach out to older drivers and the disabled and convince them of the benefits of autonomous driving technology. The coalition’s counsel and spokesperson, David Strickland, was quoted in the article, saying, “I think one of the key messages we have to convey is, ‘This is a viable choice for you. That’s why we are leaning in to have conversations with this community.”

To read the full story at Bloomberg BNA, click here.