ProColor Collision Welcomes First East Coast Shop - BodyShop Business

ProColor Collision Welcomes First East Coast Shop

The new location in Greensboro, N.C., is owned and operated by Russ Morgan, who has spent more than 30 years in the collision repair industry.

Fix Network announced that the first ProColor Collision in North Carolina now serves the greater Greensboro area as part of ProColor Collision’s growing family of collision repair facilities in the U.S. The new location is owned and operated by Russ Morgan, who has spent more than 30 years in the collision repair industry.

ProColor Collision Greensboro West, formerly Phoenix Body and Paint LLC, carries I-CAR Gold status and is equipped with state-of-the-art facilities, a dedicated customer service team and technicians who provide customers a positive experience from beginning to end.

“After serving in the military in Desert Storm, I decided to pursue my lifelong interest in automobiles and trained to be a collision technician,” said Morgan. “After spending more than 25 years doing auto body work, I opened my own business and built this shop from the ground up.”

What started seven years ago as one bumper job and a focus on the future grew into a thriving business thanks to the efforts of Morgan’s son, Ryan, and the rest of the dedicated team. With steady growth came the challenges of managing customer needs and supplier relationships, developing strategies to work with various insurers, and providing resources and benefits for a growing team.

“After talking with a few organizations that wanted to purchase my successful business, I learned about ProColor Collision,” Morgan said. “They provide the perfect combination of support and resources to help us continue to grow. I remain a business owner but now have the backing of an international organization that provides buying power, relationships with insurers, proven business tools, ongoing training and the ability to offer benefits that most small independent shops aren’t able to provide. I know we haven’t reached our peak yet and, with this added support, the future is bright for the employees and customers of ProColor Collision Greensboro West.”

ProColor Collision Greensboro West appreciates its community members and supports the greater Greensboro community’s veterans, first responders, hospital employees and University of North Carolina Greensboro students with a 10% discount on all services.

“We couldn’t have asked for a better shop owner and team to be the first ProColor Collision location in North Carolina,” said Scott Bridges, senior vice president of Fix Network, ProColor Collision USA. “We are confident Russ and his team will be a successful part of our family of accomplished collision repair facilities and will meet the auto body repair needs of private and commercial customers through the greater Greensboro area.”

For more information about ProColor Collision, visit

For more information on Fix Network, visit

You May Also Like

Driven Brands Named Cystic Fibrosis National Corporate Champion

The Driven Brands Collision group was honored at the recent Cystic Fibrosis Foundation Volunteer Leadership Conference in Washington, D.C. 

The Driven Brands Collision group, consisting of Abra, CARSTAR and Fix Auto USA, was honored for the fifth year as a national corporate champion at the recent Cystic Fibrosis (CF) Foundation Volunteer Leadership Conference in Washington, D.C. 

The 2024 Volunteer Leadership Conference included advocacy on Capitol Hill for CF support, celebrating the progress that has been made for CF patients, and updates on innovative research the Cystic Fibrosis Foundation continues to support — with 35 new therapies in the works. This was the 20th year of the event with the largest turnout in its history.

TPG Agrees to Acquire Classic Collision

TPG Capital, the U.S. and European private equity platform of TPG, will acquire the business from New Mountain Capital.

Chicagoland CARSTAR Continues Support of Lincoln Tech

Chicagoland CARSTAR sponsored an educational booth at the Lincoln Tech Spring Career Fair for the ninth consecutive year.

Crash Champions Acquires Buddy Foster Collision, Expands Tampa Market

Crash Champions has announced the expansion of its Tampa service with the acquisition of Buddy Foster Collision and Towing in Zephyrhills, Fla.

Crash Champions Acquires Oregon MSO Premier Auto Body

Crash Champions has acquired Oregon-based Premier Auto Body and its three locations. 

Other Posts

Consolidator Report

Consolidation news from the week of April 8.

Consolidator Report

Consolidation news from the week of April 1.

Northeast Houston Independent Body Shop Transitions to ProColor Collision

Autos R Us, a woman- and minority-owned independent auto body repair shop in northeast Houston, has become ProColor Collision Houston NE.

Crash Champions Acquires Brady’s Auto Body in Vancouver, Wash.

Crash Champions now has more than 625 collision repair centers across the country and has added 12 repair centers to its overall network since March.