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Real-Time Sales Mix Reporting Added to EstimateScrubber

The sales mix analysis continuously updates labor, refinish labor, replacement parts and refinish materials metrics.

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VehicleOwnersGuide.com announced the inclusion of real-time sales mix analysis to EstimateScrubber.com.

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The software program was developed in conjunction with experts from Collision Advice and Axalta Coating Systems. The sales mix analysis continuously updates labor, refinish labor, replacement parts and refinish materials metrics. When scrubbing individual estimates, metrics are available to estimators, along with a new overall reporting module for shop owners/managers. The analysis is provided at no additional cost to EstimateScrubber.com subscribers.

“We enhanced the scrubber to allow tracking of the sales mix on a continuous basis,” said Steven Siessman, president of VehicleOwnersGuide.com. “This allows estimators to see the individual estimate metrics and owners/managers to view their overall facility sales mix. The analysis can drill down to the individual estimator, job size and vehicle make. For MSOs, metrics are available for the organization as a whole and individual shops in the MSO.”

Steven Trapp, North American services manager, Axalta Coating Systems, added, ”For repairers who are seeking to grow their insurance, fleet and dealer volume, and are not at capacity, empirical evidence gathered from the Axalta Web tool has shown that maximum repair facility profitability is reached near the 30 percent (body, frame and mechanical labor), 20 percent (paint and detail labor), 10 percent (paint materials) and 36 to 38 percent (parts) ratio. The ability to take into account the sales mix when writing the initial estimate, supplements and during final billing gives repairers a powerful tool to monitor the per-job profitability.”

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“Every week, I travel around the country teaching shops that they need to be aware of the 30-20-10 sales mix,” said Mike Anderson, principal of Collision Advice. “It’s great they added this to their scrubber. It lets shops take the theory I teach and easily implement it in the operations.”

For more information, visit EstimateScrubber.com.

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