Connect with us

Events

SCRS Technology Summit: The Collision Repair Industry Is Changing – ‘You Need to Change with It’

During the final session of the Society of Collision Repair Specialists’ OEM Collision Repair Technology Summit in Las Vegas, collision repairers had to confront some hard truths about their industry.

Advertisement

Josh Cable has 17 years of experience as a writer and editor for newspapers, B2B publications and marketing organizations. His areas of expertise include U.S. manufacturing, lean/Six Sigma and workplace safety and health.

Aaron Clark (middle) talks about what it takes to survive in the collision repair industry. To his left is John Ellis, who moderated the panel discussion. To his right is attorney Todd Tracy.

 

Advertisement
Click Here to Read More
Advertisement

During the final session of the Society of Collision Repair Specialists’ OEM Collision Repair Technology Summit in Las Vegas, collision repairers had to confront some hard truths about their industry.

Vehicle technology is evolving at a breakneck pace. Repairing late-model vehicles is more complicated than ever. Performing pre- and post-repair scans is a necessity (and insurance carriers might not be willing to pay for it). And despite insurers consistently meddling in the repair process, body shops are very much on the hook if an improper repair leads to serious injuries.

With that in mind, panelists urged shop owners to equip themselves with the training, tooling and information needed to properly repair vehicles in today’s environment.

“The industry is changing – you need to change with it,” said Aaron Clark, vice president and general manager for the Assured Performance Network. “You have to be disciplined. You have to protect the best interests of your consumers. You have to be committed to repairing vehicles correctly. If you can’t fix the vehicle correctly, don’t fix it. And make sure that you’re spending the time to research the vehicle that you’re about to repair, to make sure that you’re armed with all the things that you need to be armed with to perform a proper repair.”

Advertisement

Mark Allen, collision programs and workshop equipment specialist for Audi of America, agreed.

“You are responsible to educate yourselves, train your technicians, equip your shops appropriately and make the customer aware of [what a proper repair is],” Allen said. “You are professionals. … Conduct yourselves as such.”

Dallas attorney Todd Tracy, who represented the Seebachans in their landmark lawsuit against John Eagle Collision Center, encouraged repairers to join their respective state auto body associations, “because you are professionals.”

“If your state does not have an auto body association, you need to get with your brethren in those states and you need to create an auto body association,” Tracy said. “You need to have them at the statewide level and you need to have them in the bigger cities, because that’s how you’re going to educate yourselves.”

The collision repair industry is in “a new era,” Tracy added.

“Get yourself organized,” Tracy said. “Research, document and inform.”

Erica Eversman, chief counsel at Akron, Ohio-based Vehicle Information Services, asserted that the industry needs to form a national committee – consisting of collision repairers and OEMs – to develop repair standards.

“And with those repair standards, we also need to define the necessary equipment and training standards for anybody who is working on cars or running a collision repair business,” Eversman added.

Advertisement
Click to comment

Registration for CIECA CONNEX 2020 Now Open

Pre-Register for Collision P.R.E.P. at NORTHEAST

CREF Has 10 Career Fairs Remaining in Spring Semester

BodyShop Business, WIN to Address the Tech Shortage

Advertisement

POPULAR POSTS

Sponsored Content

A CLOSER LOOK AT GAS-CATALYTIC INFRARED CURING IN REFINISH

Sponsored Content

In Search of a Good Technician

Sponsored Content

Effective Marketing for Collision Repairers

Sponsored Content

THE POWER LIES WITHIN THE PROBLEM SOLVERS: THE IMPORTANCE OF TECH REPS

Connect