Service King Expands in Southern California
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Service King Expands in Southern California

Through partnership with First Class Collision, Service King now has 27 locations across Southern California.


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Service King Collision Repair Centers has announced further Southern California expansion efforts through a formal partnership with First Class Collision. With the deal, the single-location repair center located in Murrieta, Calif., will begin operating as Service King effective immediately.

Service King now has 27 locations across Southern California – with plans to continue growing.

“This is yet another step forward for the Service King team as we build a world-class network of repair centers for motorists across the Southern California community,” said Alan Saviano, Service King market vice president. “Partnering with businesses like First Class Collision that align with our mission and values is a key step in our growth strategy and ensures we continue providing superior customer service and quality repairs to our customers and business partners. We’re proud to welcome our new teammates into the Service King family.”


Service King operates more than 300 repair centers in 24 states across the U.S., all providing motorists with certified workmanship backed by a written lifetime warranty. The organization, with headquarters in North Texas, first expanded to the Southern California market in 2014.

A third-generation family business, First Class Collision has steadily built a strong reputation centered on genuine customer care and high-quality repairs.

“We couldn’t be more proud to continue growing First Class Collision as a Service King company,” said former First Class Collision Owner Bruce Newell. “Joining hands with an industry pioneer and leader provides our team and customers with best-in-class resources. This is a proud day for our team, and we look forward to a bright future under the Service King name.”

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