Sterling Autobody Centers has announced that it will make a $10,000 donation to the Susan G. Komen Foundation as part of a month-long campaign to support breast cancer awareness.
Throughout the campaign, Sterling employees will wear pink ribbon pins, and in-store banners, warranty packets and vehicle mirror hangers will support the breast cancer awareness message. A pink USB charger will also be placed in each delivered vehicle.
“At Sterling Autobody Centers, our commitment to taking care of people goes far beyond the walls of our collision repair shops,” said Nick Notte, Sterling’s president. “We believe no business is whole without investing in the community. At Sterling, we’re passionate about getting our customers back on the road safely and swiftly, while providing unparalleled customer care throughout the experience. We also stand strong to support causes that touch lives and inspire. We are proud to support the lifesaving work of the Susan G. Komen Foundation.”
Breast cancer awareness and Sterling’s culture of giving back is also featured in a short video that will be shared through a consumer marketing campaign. The in-house produced video was filmed in a Chicago-area shop and includes a voiceover from one of their customer service representatives. The video can be seen here.
As part of their weekly blog on DestinationSafety.com, Sterling shared the story of Jean King, senior national sales and relationship manager and 20-year breast cancer survivor. To read her story, click here.
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