Study: More than Half of Drivers are Checking Social Media While on the Road - BodyShop Business

Study: More than Half of Drivers are Checking Social Media While on the Road

The study found that 55% of those surveyed admit to checking social media while behind the wheel, and 25% said they’ve even recorded a video while behind the wheel.

DriversEd.com has released data from its 2019 Distracted Driving and Social Media Report as part of April’s Distracted Driving Awareness Month.The most alarming findings: 55% of surveyed participants admit to checking social media while behind the wheel, and 25% said they’ve even recorded a video while behind the wheel.

“There’s no way around it: the data is startling,” said Laura Adams, safety and education analyst at DriversEd.com. “I wish I could say the solution is as simple as parents talking to their teen drivers about the dangers of distracted driving. But parents are also the ones checking their Facebook, watching YouTube videos and recording Instagram videos. We are in an ever-growing distracted driving crisis, and the consequences are deadly. For many drivers, health and safety take a backseat to their likes and shares.”

Why Is This Still So Prevalent?

Part of the problem actually has to do with hearing those scary statistics: we don’t really believe they apply to us. It’s a phenomenon that cognitive scientist Tali Sharot named The Optimism Bias. Basically, when people think about their own futures, they tend to overestimate the likelihood that good things will happen and underestimate the likelihood of bad things. In the context of driving, that means we overestimate our own capabilities. In fact, one study showed that 93% of U.S. drivers think that they’re in the top 50% of safe drivers. Thus, drivers also underestimate their likelihood of being in a car accident. This would explain why so many drivers will agree that texting while driving is bad but admit to doing it anyway: we know it’s dangerous in general, but we don’t quite grasp how much of a risk it is to ourselves specifically.

To read the full article on the study, click here.

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