TechForce, Caliber Create Video to Educate Youth on Collision Careers

TechForce, Caliber Create Video on Collision Careers

TechForce Foundation recently launched a new video in partnership with Caliber Collision designed to educate young people about the opportunities and benefits of a collision career.

TechForce Foundation announced it recently launched a new video in partnership with Caliber Collision designed to educate young people about the opportunities and benefits that a career in collision repair offers.

https://www.youtube.com/watch?v=Ij3irBwK7Uo

As a leader in the collision industry, Caliber is at the forefront of addressing collision technician shortages with its proprietary Technician Apprentice Program (TAP). Through TAP, and with strategic partners like TechForce, Caliber is attracting, training and employing the next generation of auto body technicians.

To craft a compelling message and video, TechForce went to the source and interviewed dozens of students currently enrolled in collision engineering programs and apprenticeships. These interviews uncovered precisely what attracted students to a collision repair career path, and TechForce was able to incorporate their exact sentiments in the video. Students shared that:

  • it’s an art that’s in demand
  • the high-tech, emerging technologies ensure they’re never bored
  • they enjoy mastering not just the mechanics, but the computers, calibration services and artistic side of paint and body work
  • this hands-on, problem-solving profession is a better fit for them than a traditional college pathway

“As a national nonprofit, TechForce is committed to helping people discover an education and career that fits,” said Jennifer Maher, CEO of TechForce Foundation. “Most young people aren’t even aware the collision tech option exists or they think it’s just replacing bumpers and paint. But with advancing technologies, it’s much more of a ‘new collar’, technology-centric profession today.”

To reach high schoolers, TechForce delivers its messaging via video, over an array of social channels from YouTube to TikTok and Instagram — all in the voice of GenZ.

“Rather than seasoned adults telling young people about their options, we engage with GenZ to share their own words and journey with their peers,” said Angie Babin, president of TechForce’s board of directors and vice president of supply chain for Caliber Collision. “This is also why TechForce has invested in the TechForce Network, a gamified, online career hub and app (Apple & Android) where students can find all the resources needed to explore and pursue technical education and careers. You have to meet students where they are.”

Each year, TechForce awards nearly $1.5 million in scholarships and grants to students pursuing their technical education through the TechForce Network.

TechForce’s Be a Collision Tech video has already enjoyed more than 85,000 views on YouTube, demonstrating interest among young people for a broader variety of education and career options. The project was graciously underwritten by Caliber, one of TechForce’s corporate donors in the collision sector. Caliber, in turn, will leverage the video to create awareness of TAP among potential apprentice and mentor candidates.

TechForce plans to continue delivering its educational video series across other technician sectors, ranging from collision and automotive to diesel, motorsports, heavy equipment/machinery and emerging technologies, including electric and autonomous vehicles.

“Students need choices for their futures, and the skilled trades are viable, well-paying, sustainable careers that shouldn’t be overlooked,” said Maher. “TechForce and its donors are committed to giving students options.”

TechForce’s annual Supply and Demand Report revealed that among the transportation sectors, collision is suffering the most from the tech shortage. The ratio of demand to supply with collision technicians is 7.9 to 1. That is nearly eight job opportunities for every one collision tech graduate.

For more information on the TechForce Foundation, visit techforce.org.


You May Also Like

CCC Launches New Intelligent Experience (IX) Cloud Platform

CCC IX Cloud will help customers focus on the claims, repair decisions and actions that will have the greatest impact on their business. 

CCC Intelligent Solutions has announced the launch of the CCC Intelligent Experience (IX) Cloud platform, which will bring intelligent experiences to life through a new event-driven architecture that overlays onto CCC’s existing cloud applications, customer workflows, and customer and partner systems. 

This microservices-based approach will proactively provide additional insights about business events, infuse the latest AI into workflows and cascade innovation across customer operations. The CCC IX Cloud will create opportunities for workflows that are as dynamic and unique as the tens of millions of claims and repairs that occur each year, as well as help customers focus on the claims, repair decisions and actions that will have the greatest impact on their business. 

Evercoat to Hold Free Webinar on Gel Coat Repairs

“Troubleshooting Gelcoat Repairs” will take place on April 11, 2024 at 2 p.m.

CIECA to Hold Webinar on New API Standards

The webinar will be held on Thursday, April 25 at 2 p.m. EST.

I-CAR CEO & President Announces Retirement

John Van Alstyne plans to retire in 2025 after a successful 15-year tenure.

Crash Champions Acquires Buddy Foster Collision, Expands Tampa Market

Crash Champions has announced the expansion of its Tampa service with the acquisition of Buddy Foster Collision and Towing in Zephyrhills, Fla.

Other Posts

ASE Education Foundation Seeks Outstanding Instructor for 2024 Byrl Shoemaker Award

The award recognizes a high school or college instructor from an ASE-accredited automotive, diesel/truck or collision repair program.

Crash Champions Acquires Oregon MSO Premier Auto Body

Crash Champions has acquired Oregon-based Premier Auto Body and its three locations. 

CIF Announces Dedoes Industries as Repeat Annual Donor

This marks Dedoes Industries’ fourth consecutive donation at the Urgent Care tier.

I-CAR Launches RTS Mobile App for Collision Repair Technicians

OEM repair procedures, calibration requirements, technical news and more will now be right at the fingertips of industry professionals.

RTS App Screenshots