Matrix, USC Brands Renew Partnership With 'Counting Cars'

Matrix, USC Brands Renew Partnership With ‘Counting Cars’

Popular History Channel show will continue using Matrix and USC brand products in restoring and customizing classic cars and motorcycles.

Danny "The Count" Koker is the owner of Count's Kustoms, a hot rod restoration shop featured on the HISTORY series 'Counting Cars'.
Danny “The Count” Koker is the owner of Count’s Kustoms, a hot rod restoration shop featured on the History Channel series, ‘Counting Cars.’

Quest Automotive Products, the manufacturer of Matrix and USC brand automotive repair products, paints and finishes, has renewed its partnership and support of the popular reality television series, Counting Cars.

The Matrix and USC brands have supported the show since its inaugural season in 2012. The show chronicles the repair projects undertaken by Danny “The Count” Koker, owner of Count’s Kustoms, a Las Vegas body shop that specializes in restoring and customizing classic cars and motorcycles.

“Our support for Counting Cars has been a win-win for our brands and for Count’s Kustoms,” said Laura Yerkey, director of communications and marketing strategy for Quest. “The show connects with body shop owners and professional painters who are our customers, and it strikingly demonstrates the artistry that can be created with our Matrix paints and finishes.”

Ryan Evans, the paint specialist on the show, said he is excited to be able to use USC and Matrix products again this season.

“Our ability to make repairs, create custom colors and spray flawless finishes with USC and Matrix products is incomparable,” said Evans. “We have very high standards, and the quality of their products doesn’t just meet those standards, it enhances them as well as the quality of our restorations.”

Counting Cars airs every Tuesday on the History Channel at 9 p.m. EST/8 p.m. CST.

You May Also Like

NABC Announces Winners of Lone Star Changing and Saving Lives Golf Fundraiser

More than 125 players, sponsors and industry members gathered for the second tournament of the NABC season.

The National Auto Body Council (NABC) has announced the winners of the NABC Lone Star Changing and Saving Lives Golf Fundraiser held April 10, 2024 at the Texas Star Golf Course in Dallas. 

More than 125 players, sponsors and industry members gathered for the second tournament of the NABC season. The day featured the presentation of a Recycled Ride to deserving U.S. Army veteran Kijafa Adams prior to the shotgun. In addition, the NABC presented two vehicles the day prior at the PPG Conference to U.S. Army veteran Nathan Burrows and single mother Walnisha Stevenson.  

Crash Champions Acquires Family Motors Auto Body in Bakersfield, Calif.

Crash Champions now operates more than 50 repair centers across Southern California and more than 630 locations across 37 states.

ASE Releases Chairman’s Message

New ASE Chairman Tom Trisdale says 2024 is a year of action for ASE as the challenges of repairing vehicles and the pressures facing technicians have never been greater.

CIF Announces National Coatings & Supplies/Single Source as Repeat Annual Donor

This marks National Coatings & Supplies/Single Source’s fourth consecutive donation at the First Responder tier.

CCG Acquires Square One Systems, Coyote Vision Group

For over 40 years, Square One Systems has delivered effective solutions to collision repairers centered around analytics, collaboration and accountability.

Other Posts

Keene Auto Body: Since 1928

Ensio Piispanen immigrated from Finland to the U.S. and founded Keene Auto Body in 1928.

AASP/NJ Announces Winners of NORTHEAST Show Bodywork Bowl

The competition featured 70 competitors showcasing their skills in welding, painting and estimating.

Consolidator Report

Consolidation news from the week of April 15.

People on the Move

Recent personnel news that has appeared on bodyshopbusiness.com.