NACE | CARS has announced its involvement in fundraising to support local breast cancer programs in Detroit and national research. One hundred percent of the proceeds will benefit the local and global breast cancer movement. Susan G. Komen Detroit Race for the Cure representatives will be in attendance the afternoon of Friday, July 24th to provide breast health education and accept a donation on behalf of NACE | CARS and the automotive industry.

The program will be addressed during the opening session of the show, and special NACE | CARS commemorative pins are being produced for the show to help raise awareness. The Automotive Service Association (ASA), the owner and host organization of NACE | CARS, has committed to match up to $5,000 based upon the number of pins sold. Some companies are already planning to incorporate the color pink in the show attire for their booth staff, while others have committed to financial support through matching gift programs. As those companies come forth, ASA will issue press releases to acknowledge their support and contribution.

“Virtually everyone in the automotive industry has a friend or family member that has been negatively impacted by this disease,” said Dan Risley, ASA president and executive director. “My family is no different, having lost one family member and another is courageously battling. Immediately preceding our decision to support local breast cancer awareness efforts, a friend of mine in the industry was diagnosed. It’s times like these that many of us don’t know how to help. This is one way I know that we can.”

If interested in making a large donation and/or in purchasing pins for your staff or customers, contact Risley at [email protected]. Pins will be sold throughout the show at the convention center.