American International Group (AIG), which received bailout funds from the U.S. government, plans to rebrand its auto insurance unit, AIGDirect.com, as 21st Century Insurance in January 2009. AIG acquired 21st Century Insurance in 2007.
The company is expected to launch the new logo and Web site on January 5, 2009.
The auto insurance unit, which employed around 5,500 workers as of September 2007, will also cut 6 percent of its workforce, according to Tradingmarkets.com.
Micki Woods interviews John Shoemaker of BASF on how to be “elite” in a consolidator’s market.
Micki Woods, master marketer for collision repair shops and owner of Micki Woods Marketing, has released the latest episode of "Body Bangin'," the video podcast that is taking the industry by storm!
In this episode, Woods interviews John Shoemaker, business development manager with BASF Automotive Refinishes NA, on how to be "elite" in a consolidator's market, which comes down to differentiating yourself through things like OEM certification.
Micki Woods interviews Laura Tierney of ShopLoaner.com on turning loaner vehicles into a new profit center for your shop.
Micki Woods interviews Mark Riddell of m3 Networks Limited on what auto body shops can do to protect themselves from a cyber attack.
Micki Woods interviews Leaders Way Owner Kevin Wolfe on why 73% of work professionals are disengaged today and what we can do about it.
Micki Woods interviews Josh Piccione on repairing vehicles correctly — according to manufacturer guidelines.
Micki Woods interviews popular keynote speaker Robert Snook on how to differentiate and grow your business.
Micki Woods interviews Mike Anderson on the importance of building an emotional connection with your customers.
Micki Woods interviews Burl Richards on his personal mission to fight for consumers’ rights and safety.
Micki Woods interviews Raven Hartkopf, lead collision instructor at Collin College in Texas, on what students want from a shop employer.
