American Honda Launches ProFirst Body Shop Recognition Program - BodyShop Business

American Honda Launches ProFirst Body Shop Recognition Program

Program promotes correct, complete and safe repair of Honda and Acura vehicles; offers support to shops committed to customer service.

American Honda Motor Co. Inc. has announced the launch of the ProFirst body shop recognition program. Open to both dealer-owned and independent collision repair shops, the program is designed to promote the correct, complete and safe repair of Honda and Acura vehicles and provide support to shops that have demonstrated a commitment to a high level of customer care and satisfaction.

To qualify, shops must conduct a minimum number of transactions using OEConnection’s CollisionLink software, be a designated I-CAR Gold Class Professionals business and have at least one person presently employed by the shop who has completed the Collision Repair for Honda and Acura Vehicles course (HON01).

“CollisionLink is a component of the ProFirst program because of the numerous benefits it provides to both shops and dealers," said Bill Lopez, director of OEM program development at OEConnection. “Through CollisionLink, shops can take advantage of Honda’s Collision Select parts program, which enables them to use more genuine Honda and Acura parts while managing their overall repair costs. CollisionLink also helps to increase efficiencies and parts ordering accuracy, which means fewer returns, faster cycle times and, ultimately, more satisfied customers."

Added I-CAR CEO and president John Van Alstyne, “The ProFirst body shop recognition program, in conjunction with the I-CAR Gold Class Professionals designation, will align participating shops with a training program that is meant to elevate the customer experience and enable shop employees to work up to their full potential. Training and knowledge provide a platform for business and personal excellence, generating benefits for both the organization and the customer, including increased operational efficiencies, reduced cycle times, minimized repair mistakes and, most importantly, complete and safe repairs.”

Qualifying shops will receive a plaque, a place on the shop-locator tool on the recently-launched American Honda consumer website, free access to the Honda and Acura parts catalog, parts bulletins, and service and repair information.

More information:

To enroll in the program or to see full program details, visit or

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