BMW Says It's Capable of Building the 'Most Intelligent Car'

BMW Says It’s Capable of Building the ‘Most Intelligent Car’

BMW is planning on ramping up its hiring so that half of its research and development team is made up of software engineers. They will be tasked with building artificial intelligence, which will ultimately power self-driving BMW cars of the future.

BMWBLOG reported that BMW Board Member Klaus Froehlich spoke with Reuters at the Geneva Motor Show recently saying that it’s a core competence for the company to have the “most intelligent car.”

“Our task is to preserve our business model without surrendering it to an Internet player,” said Froehlich, pointing to Chinese parts maker Foxconn, who manufacturers Apple-designed products.

To achieve these goals, BMW is planning on ramping up its hiring so that half of its research and development team is made up of software engineers. They will be tasked with building artificial intelligence, which will ultimately power self-driving BMW cars of the future.

Harald Krüger, who replaced Norbert Reithofer as BMW’s CEO last May, would like to turn BMW more toward the digital world and work on the brand appeal – the “digital cool factor.” Growing the digital end of BMW’s business has already become a priority for the new leadership.

To read the full story, click here.

You May Also Like

Auto Care Industry Expected to Grow 5.7% in 2024

The 2025 Auto Care Factbook projects the total light-, medium- and heavy-duty automotive aftermarket to hit $617.3 billion industry in 2027.

The Auto Care Association has released its 2025 Auto Care Factbook and 2025 Auto Care Factbook & Lang Annual, which indicates that, despite challenges such as persistent inflation, the aftermarket demonstrated resilience with total U.S. light duty aftermarket sales growing by 8.6% in 2023 to $392 billion — surpassing the previous year’s projections of 8.1%. Light vehicle growth in 2024 is expected to be at a robust 5.9%, with the total light, medium and heavy duty automotive aftermarket now expected to be a $617.3 billion industry in 2027. 

Association News

The latest association news appearing on bodyshopbusiness.com.

Consolidator Report

Consolidation news from the week of June 10.

Top 5 Stories of the Week

A recap of the top five stories on bodyshopbusiness.com during the week of June 10.

Collision Careers Enhances Web Presence, Debuts New Video

The updated website now includes career path details and downloadable resources for parents, educators and school advisors as well as a new, engaging video.

Other Posts

SUN Collision Brings Back Thank You Thursdays Sweepstakes

SUN Collision is celebrating Automotive Service Professionals Month in June with the return of its “Thank You Thursdays!” sweepstakes.

Snap-on TSS Onsite at SkillsUSA in Atlanta

Snap-on Total Shop Solutions (TSS) products will be on display and included in the competition at the 2024 SkillsUSA National Leadership and Skills Conference June 24-28 at the Georgia World Congress Center in Atlanta. Related Articles – NABC to Host Third Golf Fundraising Event of 2024 – Honda Starts Production on 2025 Honda CR-V Fuel

NABC to Host Third Golf Fundraising Event of 2024

The NABC Changing and Saving Lives Foundation will host the third golf fundraising event of 2024 Sept. 9 at Boone Valley Golf Club in Augusta, Mo.

Honda Starts Production on 2025 Honda CR-V Fuel Cell EV

The all-new CR-V e:FCEV is the first production hydrogen FCEV in the U.S. to combine an all-new U.S.-made fuel cell system with plug-in EV charging capability.