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Mazda Selects OEConnection for Online Parts Ordering

CollisionLink chosen to streamline procurement process and improve sales of Mazda parts in U.S.

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OEConnection LLC, a parts e-commerce technology company for OEM distribution networks, announced that Mazda North American Operations has selected OEConnection’s CollisionLink, an Internet-based parts ordering and fulfillment solution, for the automaker’s network of U.S. wholesale parts dealerships and their collision repair facility customers. As part of the agreement, Mazda’s nationwide parts program will integrate with CollisionLink, enabling dealers to compete with non-OEM parts suppliers for the sale of Genuine Mazda Parts.

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CollisionLink offers a rules-based pricing engine and other technology capable of automating and managing an OEM’s wholesale parts marketing program – from identifying eligible parts and presenting discount opportunities at the transactional level to instantly validating the sale and compiling real-time data program-wide.

Mazda represents the sixteenth automotive OEM dealer network in the U.S. and Canada to utilize CollisionLink to facilitate its parts ordering workflow and manage a nationwide parts marketing program.

“We are excited and pleased to be working with Mazda North American Operations to provide their U.S. dealerships and body shop customers with a better parts ordering and fulfillment experience,” said Chuck Rotuno, president & CEO, OEConnection. “As a result of our exclusive technology, which is designed to help both buyers and sellers increase efficiencies and improve margins, CollisionLink is the most widely-used parts procurement solution in the collision repair industry today.”

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Added Nicole Geenen, group manager of Parts Sales and Marketing at Mazda North American Operations, “We look forward to utilizing OEConnection’s e-commerce solution to enhance our wholesale program and increase incremental sales of Genuine Mazda Parts. Our dealers are looking forward to offering a streamlined, easy-to-use online ordering system to their collision customers.”

Nationwide implementation of CollisionLink began on April 28, 2014. Enrolled dealers in the Mazda North American Operations network can now earn reimbursements when selling select Genuine Mazda Parts to body shops as an alternative to originally-specified non-OEM collision parts.


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