The Mopar brand is rolling out a new multi-faceted awareness campaign designed to both inform consumers of their “Right to Request” OE collision parts and to highlight the benefits of choosing Mopar products over the aftermarket for collision repairs. The initiative will include a new informational ad that details the rights of owners to ask for OE parts for collision repairs.
The Mopar brand’s new “Right to Request” informational ad highlights the right of owners to ask for Mopar OE parts for collision repairs. The “Right to Request” ad will be featured on the brand’s YouTube page, as well as on its official website at www.mopar.com/collision. A Mopar collision repair guidebook showcasing the superior fit, finish, performance, safety and warranty coverage of OEM Mopar collision products will also be distributed for display at collision shops and FCA US LLC dealers. Additional videos and images will reinforce the Mopar brand’s commitment to helping repair vehicles the right way with OE parts.
“Consumers have the freedom to choose, and that includes the freedom to insist on OE Mopar collision parts to protect their investment in their vehicles,” said Ross McGinnis, vice president – Parts Sales and Field Operations, Mopar. “Owners have the right to ask for OE parts created by the same engineers who designed and built their vehicles in order to protect their vehicles and the people riding in them.”
Mopar states that in some cases, repair shops can be pressed to install “generic, lower-quality” aftermarket parts instead of OE factory products. Mopar says the case for insisting on OE parts is even more critical considering the complex technology and safety systems integrated into the manufacture of today’s modern vehicles. In areas such as corrosion resistance, material strength, appearance and even packaging, Mopar states that its OE collision parts provide “factory performance and reliability that unknown aftermarket parts often lack.”
Mopar says it has earned a reputation as a leader in the OEM collision parts arena. The brand was the first OEM to issue a position statement on the importance of using a scan tool, such as the Mopar vehicle diagnostic tester, for collision repairs. The Mopar Scan tool uses software that aftermarket tools may not contain to assess whether the safety and security systems of an FCA US vehicle contain active or stored Diagnostic Trouble Codes (DTCs). The tool performs up to 150 critical evaluations on maximum-optioned vehicles, including evaluations of air bag, air suspension, electronic limited slip differential and HVAC systems.
The brand also introduced an Accident Assistant feature on all downloadable mobile applications, specifically created for FCA US vehicle owners. All applications, available through the two major mobile operating systems, connect owners with Certified FCA US collision repair shops that use OE Mopar collision parts.