OEConnection Expands CollisionLink in Canada - BodyShop Business

OEConnection Expands CollisionLink in Canada

Chrysler Canada to begin roll-out of parts ordering solution to dealerships nationwide.

OEConnection LLC has announced further expansion of its online parts ordering and fulfillment solution, CollisionLink, to automotive dealerships and their body shop customers throughout Canada.

Beginning next month, Chrysler Canada will start a nationwide roll-out of the all-makes, all-models original equipment replacement parts ordering solution to its national network of more than 430 dealerships. The automaker joins GM Canada and Ford Motor Company of Canada to become the nation’s third OEM to choose CollisionLink for its dealer network since the solution was launched in Canada last year. More leading Canadian automakers – and their discount parts programs – will be migrating to the solution in 2013.

According to OEConnection, CollisionLink promises to help body shops in Canada increase efficiencies, reduce unnecessary phone and fax communications and improve parts ordering accuracy (via VIN verification) to ensure faster repairs and more satisfied customers. The upcoming expansion will give shops access to an additional automaker parts program that offers competitive-pricing on original equipment parts. Like the programs available from Ford and GM, Chrysler’s Conquest program will be integrated within CollisionLink to help Chrysler, Dodge, RAM and Jeep dealers compete more aggressively with low-priced aftermarket suppliers and sell more original equipment replacement parts.

“CollisionLink provides a streamlined and accurate method of ordering and fulfilling original equipment parts and then takes it up a notch with the integration of automakers’ parts programs,” said Bruce Woodrich, Mopar Collision and Repair Parts marketing manager – Canada.  “We are confident that the solution will enable dealers to better serve their shop customers by giving them an easy method for ordering authentic MOPAR parts and taking advantage of the Chrysler Conquest program. When given a choice, repairers prefer to install genuine, precise-fitting factory parts, which can be installed faster and ensure that customers’ vehicles are restored to ‘like new’ condition. CollisionLink is a tool that will help us maintain the integrity of Chrysler vehicles while keeping their owners satisfied and loyal to our brand.”

Added Bill Lopez, OEConnection collision business unit and OEM programs director, “CollisionLink provides value for nearly every stakeholder in the collision repair industry – from automakers and wholesale parts dealers to body shops, vehicle owners and insurance companies. As it has in the United States, CollisionLink is changing not just the method by which Canadian shops order parts, but also the types of parts they buy: original equipment versus aftermarket or recycled.”

Once Chrysler Canada has completed its nationwide implementation this fall, body shops will have access to discount parts programs from three of Canada’s largest automotive dealer networks. As the automotive market’s all-makes, one-stop solution, CollisionLink also allows shops to send original equipment parts orders electronically to any wholesale parts dealership.

The CollisionLink Canada solution and all supporting documentation, including the OEConnection Canada website, are also available in French.

More information:


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