Rotary to Showcase Array of Equipment at SEMA Show

Rotary to Showcase Array of Equipment at SEMA Show

Visit booth no. 36017 to see the latest technology in automotive service and repair equipment.

Rotary, part of Vehicle Service Group (VSG), a Dover company, will be attending the 2023 SEMA Show in Las Vegas Oct. 31-Nov. 3 and showcasing its commitment to “Serving the Shop” through a comprehensive array of innovative and cutting-edge solutions for key industry verticals in preparation for the future in automotive service trends.

Rotary will be located at booth no. 36017 in the Las Vegas Convention Center, where product and industry experts will be available to present these solutions, perform live product demonstrations, answer questions and even offer special show pricing on shop equipment designed and engineered for customers in key segments, including:

  • Automotive dealers and OEMs
  • Automotive repair
  • Truck fleets and service
  • Automotive enthusiasts

“This year’s SEMA Show is an ideal opportunity for professionals and enthusiasts from across the industry to see how Rotary is serving the needs of their shop and helping them stay ahead of critical automotive trends and challenges,” said Tim Vaughan, vice president of sales for VSG Americas. “Our continued focus on innovation since 1925 allows us to provide best-in-class equipment and solutions supported by an industry leading distribution and service network. We’re looking forward to meeting with our partners and customers and excited to debut game-changing equipment that will keep shops competitive amidst a constantly changing landscape.”

Rotary will unveil a number of new products and solutions at SEMA this year, including:

  • Rotary SPOA10-AV with All-Vehicle (AV) Lift Arms. Marking yet another milestone in Rotary’s history of innovation in vehicle lifting technology, the All-Vehicle Lift Arms accommodate all vehicle types under 10,000 lbs., including battery electric, low profile, truck frame and unibody vehicles, with the industry’s original and best-selling asymmetrical lift featuring Rotary’s patent-pending All-Vehicle lift arms.
  • Mobile ADAS Calibration System. This portable ADAS calibration system offers shops a quick and cost-efficient way to perform static and dynamic calibrations and resetting of ADAS correctly with fewer physical targets.
  • LT35A Lift Table. Available in 2024, this single section scissor lift with 3,500 lbs. capacity is designed to give technicians proper clearance to service batteries on electric and hybrid vehicles, helping repair shops extend their service capabilities. Check it out in the Rotary booth or in the New Product Showcase at SEMA.
  • RT30 Repair Table. This adjustable repair table is made to sit on Rotary’s new LT35A lift table, eliminating the need to move heavy propulsion batteries to another table and freeing your lift table to work in other bays.

Chief Collision Technology, Forward Lift by Rotary and newly rebranded Direct Lift by Rotary will also be on hand to showcase advanced collision and lift equipment at the show.

Repair professionals and auto enthusiasts can also marvel at a modified 1967 Dodge Power wagon — while suspended on Rotary Flex Max Mobile Columns — custom built by Steve Darnell of the Welder Up rat rod and fabrication shop and made popular by the Discovery Channel hit series, “Vegas Rat Rods”.

Also on display will be a 1967 Mustang Fastback Restomod with a 427 FE Tunnelport motor, TKX 5-speed manual transmission with custom interior and bodywork by Sin City Muscle Cars.

For more information and Rotary’s full SEMA equipment lineup, visit rotarylift.com/sema-2023.

You May Also Like

TechForce Foundation Names New Chief Growth Officer

As chief growth officer, Jennifer Bergeron brings over 20 years of experience in technical education and organizational management to TechForce.

TechForce Foundation, a not-for-profit 501(c)(3) organization dedicated to championing the technician workforce, has announced the appointment of Jennifer Bergeron as its first chief growth officer.

In addition, TechForce welcomes Dave Smith, Bill Willetts and Matt Hartford to its board of directors. These exciting developments come on the heels of a recent TechForce announcement highlighting the growing public enthusiasm for high-tech, hands-on skilled trades careers. 

CREF Selected for LKQ Holiday Vote Fundraiser

The Collision Repair Education Foundation (CREF) was selected as one of the 10 participation charities in the LKQ Cares Holiday Vote fundraiser for this year.

Ford Approves AirPro Diagnostics for Collision, Glass Programs

AirPro Diagnostics announced that Ford has approved AirPro as a diagnostics and calibrations provider to ensure a complete and safe repair.

ASA Applauds Regulatory Proposal that Excludes Collision Repairers

The proposal would have increased required reporting under a revised Air Emissions Reporting Requirements (AERR) regulation.

Maaco Announces Winner of Tony Martino Legendary Hall of Fame Award

Tim Wright of Maacoi Farmington received the award, which recognizes an owner that personifies Maaco’s founding values of providing quality service at a fair price.

Other Posts

Fix Auto USA Salutes U.S. Army Vet Franchisee

This past Veterans Day, Fix Auto USA honored veterans among its franchise partners and corporate team members for their military service.

AASP/NJ Names Lodi’s Main Auto Body Shop of the Year

The award is given annually to an outstanding member shop for its contributions to the association and the industry-at-large.

Toyota Invests $8 Billion in N.C. EV Battery Plant

This investment adds capacity to support battery electric vehicles (BEVs) and plug-in hybrid electric vehicles (PHEVs).

Maaco Announces Regional Cup Award Winners

Maaco announced the Maaco Regional Cup awards, which recognize operators for top sales, production and overall performance within their given region.