Service King Backs #DontCatchAndDrive Through National Billboard Campaign

Service King Backs #DontCatchAndDrive Through National Billboard Campaign

Service King released the billboards across the U.S. July 13th with a design featuring "Let’s Not Meet by Accident" messaging embedded with a Pokèball from the hit mobile game Pokèmon Go and the viral hashtag.

service-king-pokemon

Service King Collision Repair Centers, as part of its ongoing “Let’s Not Meet By Accident” messaging strategy, released a national billboard campaign in conjunction with the viral #DontCatchAndDrive hashtag.

Service King released the billboards across the U.S. July 13th with a design featuring “Let’s Not Meet by Accident” messaging embedded with a Pokèball from the hit mobile game Pokèmon Go and the viral hashtag.

The message aims to deter drivers from distractive habits, including using their mobile devices while behind the wheel. Drivers will see the campaign in major markets across the country including Chicago, San Francisco, Las Vegas and Atlanta.

You May Also Like

ASE Offers Tool Kit for Auto Service Professionals Month

The online ASE Tool Kit gives repair shops, parts suppliers and industry organizations access to ASE marketing assets for use in their own communications.

In recognition of Auto Service Professionals Month (ASPM) in June, the National Institute for Automotive Service Excellence (ASE) has made available free downloadable communications materials and creative assets to help industry organizations support ASPM.

Designed as a one-stop web portal, the online ASE Tool Kit gives repair shops, parts suppliers and industry organizations access to ASE marketing assets for use in their own communications. A special ASPM section that includes logos, e-mail and press release templates, social media and infographics, plus posters, handouts and other digital assets is included in the web-based tool kit.

Sandhills Community College to Offer Collision Engineering Program

The Collision Engineering program aims to help fill the more than 110,000 collision technician job openings expected through 2027.

Podcasts of the Week

A review of some of the latest podcasts from BodyShop Business.

Top 5 Stories of the Week

A recap of the top five stories on bodyshopbusiness.com during the week of May 13.

Association News

The latest association news appearing on bodyshopbusiness.com.

Other Posts

PRT Launches 59 New Complete Strut Assemblies

Extending PRT’s product portfolio in North America, the new release represents nearly 12M vehicles in new coverage.

SUN Collision to Demo 1Search Plus Technology at Regional Conferences

SUN Collision will be showcasing its collision repair technology at the Southeast Collision Conference May 16-18 and Midwest Collision Repair Conference May 31-June 1.

TechForce Foundation, SkillsUSA Partner to Solve Tech Shortage

The mutually beneficial collaboration will help students garner the skills, education and support needed to successfully develop careers as professional technicians.

SEMA Appoints New Chief Financial Officer

Ryan Stutzman will replace George Afremow, current vice president and chief financial officer, who will retire in June after 12 years with the association.