Service King Collision Repair Centers, as part of its ongoing “Let’s Not Meet By Accident” messaging strategy, released a national billboard campaign in conjunction with the viral #DontCatchAndDrive hashtag.
Service King released the billboards across the U.S. July 13th with a design featuring “Let’s Not Meet by Accident” messaging embedded with a Pokèball from the hit mobile game Pokèmon Go and the viral hashtag.
The message aims to deter drivers from distractive habits, including using their mobile devices while behind the wheel. Drivers will see the campaign in major markets across the country including Chicago, San Francisco, Las Vegas and Atlanta.