OEConnection LLC (OEC) announced it has introduced MyPriceLink, patent-pending technology that for the first time provides the automotive marketplace with real-time dynamic list pricing on OE collision parts based on timing and local market conditions.
“Once again, OEC is at the forefront in developing and implementing strategies that move the industry forward,” said Chuck Rotuno, OEC president and CEO. “In 2007, we introduced our Parts Marketing Administration program to CollisionLink customers. PMA has become a key piece of the OEMs’ parts sales strategy, resulting in more OE parts being sold, to the benefit and satisfaction of participating dealers, body shops, and above all, vehicle owners. Today, MyPriceLink continues the evolution of this strategy to aid OEMs in their quest to satisfy their vehicle owners.”
Bill Lopez, OEC vice president, Collision & OEM Programs, added, “OEC has simplified a very complicated process by developing a transparent user experience and embedding it into the everyday workflow. MyPriceLink is a real game-changer, and we thank our buy- and sell-side partners and major stakeholders for their unprecedented and extensive collaboration in helping OEC deliver a truly revolutionary solution. MyPriceLink complements our PMA programs; the combination of PMA and MyPriceLink makes for a comprehensive parts strategy for our OEM customers.”
The initial introduction of MyPriceLink includes pricing on GM collision parts and is available to all GM dealers via their OEC Dealer Portal. OEC anticipates extending this service to other automotive OEMs in the near future.
Dealers, collision shops, fleets, independent adjusters and insurance companies can now access MyPriceLink through a variety of channels: MyPriceLink in the OEC Dealer Portal, CollisionLink Insurance, CollisionLink Shop or directly through participating collision shop estimating systems.
